Social Media Content Creator

Mennonite Economic Development Associates (MEDA) invites applications for a Social Media Content Creator to join our dedicated and talented team in Davao City, Philippines on our mission to create business solutions to poverty!

MEDA’s work is built on a foundation of Mennonite business roots and faith-based values, within the global context of the UN Sustainable Development Goals. We believe business solutions are effective interventions to address poverty. Through a market-systems approach and strategic partnerships, MEDA enables access to finance and provides business and technical expertise to build transformative agri-food market systems that create decent jobs, allowing traditionally excluded groups to become active participants in a sustainable economy. MEDA welcomes all who share our values and want to join us in our mission. To find out more about MEDA, please visit our website at www.meda.org.

PROJECT SUMMARY

In the Philippines, MEDA is now on its second year of project implementation of its five-year Resilience and Inclusion through Investment for Sustainable Agrikultura (RIISA) initiative. It strives for more resilience and inclusive economic growth for women and men cacao smallholder farmers (SHFs) in Mindanao, Philippines, from strengthened cacao market systems supported by investment. With a focus on Davao region and exposure to the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM), RIISA responds to multiple challenges in the Philippines cacao sector and draws on MEDA’s experience in market systems development, gender lens investing (GLI), gender equality and social inclusion (GESI), and environment and climate change (ECC).

RIISA is addressing cacao SHFs socio-economic challenges while contributing to market systems resilience (MSR) by i) mobilizing Environment, Social, and Governance (ESG)-focused investment for cacao sector small and medium enterprises (SMEs) and financial intermediaries (FIs); ii) strengthening the capacity, including GESI, human rights (HR), and ECC, of local financial intermediaries (FIs) and business service providers (BSPs) to deliver better business services and products to cacao SMEs and cooperatives; iii) strengthening the capacity of cacao cooperatives and smallholder farmers (SHFs) for environmentally sustainable and inclusive farming and business practices; and iv) improve key enabling environment actors’ awareness on ESG practices in the cacao market system.

One of the major activities recently completed in achieving the abovementioned objectives was conducting the Cacao Industry Integrated Market Systems Analysis (IMSA). The results of the IMSA contributed into the project’s Annual Work Plan, Project Strategies, and as a reference for the Cooperatives, SMEs, and Cacao Council’s plan to contribute to achieving their Gendered Environmental, Social, and Governance (g-ESG) objectives in their business or organizational operations. To assist the relevant market systems actors and stakeholders in understanding the market systems needs and challenges of the cacao sector and for them to be able to respond appropriately to the IMSA key findings, a Dissemination and Communication Plan was developed for this purpose. With reference to the Year 2 Annual Work Plan of RIISA, the IMSA key findings must be communicated through several relevant and tailored-fit communication platforms and key messages developed to reach intended audience as the project reaches them to respond accordingly. Hence, a Social Media Content Creator is needed to create contents specific to Environmentally Sustainable Agriculture Practices (ESAP) as a priority to be completed before end of Y2 to reach target audience to support addressing low yield in an environmentally sustainable way as one of the major problems in the cacao industry. This is part of the larger IMSA Dissemination and Communication Plan, which is being rolled out starting Y2.

POSITION SUMMARY

MEDA seeks a significantly experienced Social Media Content Creator-Consultant to develop content materials specific to the ESAP that should ideally be applied by smallholder cacao farmers in producing sustainable cacao beans that meet quality standards. The recommended key messages in social media platform is determined in the IMSA Communication Plan that will effectively communicate key findings based on the IMSA results recently conducted by the project. The Consultant shall have the expertise and experiences appropriate to produce the necessary social media content materials particularly in digital format. The Consultant shall also provide recommendations in collaboration with the project team for the best way to manage and delivery of key messages in social media platform/s reaching intended audiences—cacao industry market system actors, small holder farmers and stakeholders. Key messages are intended to stimulate response from intended audience to address the best practices that promotes environmental stewardship and mitigating effects of climate change.

• Job Status: Consultancy activities starts on Feb 15 to March 31, 2023, with a total of 30 person-days of work.

• Anticipated Start Date: February 2023

• Location: Davao City, Philippines

POSITION RESPONSIBILITIES

• Review the IMSA results and ESAP specific to cacao production as basis for creating social media materials.
• In collaboration with the RIISA Market Systems Technical Lead and project team, creatively draft static and dynamic ESAP1-specific-social media content with texts using CANVA Pro.
• Use existing visual materials collected by RIISA project in creating social media materials.
• Periodically manage boosting of social media materials to expand audience reach.
• Periodically manage RIISA FB account specific to ESAP-related social media content.
• Prepare and submit to MEDA the final copies (soft and hard copy version when necessary) of all social media content materials in appropriate platforms created as part of the consultant’s report.

DELIVERABLES

• Activities

  • Review RIISA Project-Cacao Industry Integrated Market Systems Analysis report.

  • Drafting/ designing of social media content specific to ESAP focused on cacao production.

  • Gather social media analytics weekly.

  • Submit final copy of social media content created.

  • Draft and boost social media Calendar.

  • Review of ESAP focused on cacao production.

• Deliverables
  • Final copy of the IMSA Communications Plan.1 social media calendar (March 1 to 31). Final Copy of the social media materials in appropriate platforms as attachment to the Consultant’s report.
  • 4 social media weekly analytics.
  • At least 15 ESAP-focused social media content created.

REQUIREMENTS

Generic and Mandatory:

• The applicant must have a Philippine Tax Identification Number and have been doing consultancy services on social media content creation and other digital products.

• Must fulfill MEDA’s due diligence requirements:

• • Not involved in terrorist, illegal or criminal activities, including but not limited to drug, arms or sex trafficking, money laundering, violation of women’s rights and human rights
  • Does not appear on the US, UK, UN, or EU lists of terrorist organizations or individuals.

• Copies of sample work of social media content/ output portfolio is required to be submitted.

Specific Expertise and Experience:

• Appreciation and support of MEDA’s Mission vision and values.

• Understanding and appreciation of business principles, international development, and MEDA’s approach to creating business solutions to poverty.

• Demonstrated expertise and experience in creating digital social media content and digital products; contents created specific to agriculture and agro-enterprise is an advantage.

• Significant experience in managing digital community platforms.

• Experience working with cooperatives and women and men small holder farmers, youth, and Indigenous Peoples is an advantage.

• Proficient in use of design applications such as CanvaPro a must; experience in using InDesign, Adobe Creative Cloud, and the like an advantage.

• Proficient in the use of photo and video production equipment (such as compact DSLR).

APPLICATION DEADLINE: February 7, 2023.  Applications will be reviewed on a rolling basis when received. All employment decisions are made on the basis of qualifications and organizational needs. Only successful applicants will be contacted.

MEDA is an equal opportunity employer dedicated to creating an inclusive and diverse environment of mutual respect_. Reasonable accommodation for applicants with disabilities are available during all phases of the recruitment process. We ask that any applicants requiring such accommodation make their needs known in advance._