Senior Manager of Online Fundraising

The Senior Manager of Online Fundraising leads All Out's online fundraising work.

On a day-to-day basis, the Senior Manager of Online Fundraising oversees the strategy, planning, and implementation of All Out’s email-based fundraising campaigns globally; including but not limited to unrestricted fundraising, crowdfunding campaigns, the sustainer program, and the P2P platform.

All Out is a rapid-response digital campaigning organization. That means that we need to work quickly and diligently. This also applies to our online fundraising work. This role is suitable for a person who thrives in a rapid-turnaround environment. Because of this, we occasionally work outside of typical office hours, but provide compensation hours accordingly.

The bulk of our online fundraising work pertains to our English-language membership, but there will be multilingual fundraising efforts with the support of translators and campaigners. This position will work closely with the Senior Manager of Online Marketing and our Campaigns Team to help guide and align online fundraising strategies, and reports to the Director of Growth & Empowerment.

This is a full-time position. If hired outside of the U.S., this will be a full-time remote contract position for a one-year fixed term subject to renewal.

We are considering applications from anywhere in the world, as long as working hours can overlap with U.S. Eastern 10am to 2pm.

The deadline to apply to this position is July 11, 2023.

Salary: If hired in the U.S. the salary range is US$65,000 - US$80,000 plus benefits, dependent upon experience. If hired outside the U.S., we will provide a comparable, cost-of-labor adjusted salary range early in the hiring process, prior to the interview stage when the candidate pool has been narrowed down.

We are an equal opportunity employer and do not discriminate on the basis of race, gender identity or expression, sexual orientation, or any other. We strongly encourage applications from people of color, trans people, and gender nonconforming people.

RESPONSIBILITIES

• Guide the strategy to achieve online fundraising targets on a monthly basis in accordance with fundraising projections, under the guidance of the Director of Growth & Empowerment;

• Oversee strategy, tactics, and implementation of All Out’s unrestricted fundraising campaigns - primarily (but not limited to) Pride season and End-of-Year giving;

• Oversee strategy, tactics, and implementation of our efforts to cultivate and grow the Equality Champions monthly giving program;

• Oversee strategy, tactics, and implementation of our efforts to retain and re-engage lapsed one-time and monthly donors;

• Management of All Out’s merchandise program for fundraising campaign “premiums” and the All Out Shop;

• Oversee the project management, promotion, and progress towards fundraising goals of All Out’s P2P fundraising platform;

• Provide support for crowdfunding campaigns, led by All Out’s Campaigns Team in coordination with our grassroots LGBT+ partners;

• Work closely with the Senior Manager of Online Marketing to ensure that the flow of engagement - from acquisition, to action, to donation, and reengagement - is monitored and optimized;

• Overseeing promotion of All Out’s Legacy Giving program and consulting with the Executive Director on member liaison as needed;

• Assist in monthly reporting and benchmarking of online fundraising and overall campaigning work;

• Maintain regular flow of communication on fundraising learnings to campaigners and the broader team.

• Active participation in the Management Team, working across the organization to help resolve or improve challenges around processes or impact.

Essential skills and experience:

• A demonstrated commitment to strengthening the voice of LGBT+ people as a path toward progressive change;

• At least 5 years of professional experience. Experience in online fundraising and digital strategy is absolutely critical, with a strong preference for those who have experience in rapid-response online advocacy or marketing, as well as those with experience cultivating and growing monthly donors;

• Extensive understanding of data, analytics and reporting, as it applies to online fundraising work;

• Excellent writing skills and extensive experience with fundraising copy;

• Strong project management skills and the ability to achieve objectives without micromanagement from supervisor;

• Ability to operate in a fast-paced environment, working on same-day deadlines without compromising quality;

• Experience in quick, data-driven decision-making and independent problem-solving with confidence and leadership;

• Cultural sensitivity and the ability to work effectively with a diverse set of people of different nationalities and cultural backgrounds;

• Meticulous attention to detail;

• Demonstrated knowledge of the political and social context in the LGBT+ movement;

• Fluency in verbal and written English.

Desirable skills:

• Experience working with large eCRM databases like ActionKit, or a similar platform;

• Basic knowledge of HTML and web development;

• Basic knowledge of SQL reporting;

• Basic knowledge of Google Analytics;

• Experience running successful P2P campaigns;

• Additional language skills in at least one more All Out language (French, German, Italian, Portuguese or Spanish);

• Experience working remotely in a dispersed international team;

• An existing network in the LGBT+ or human rights movement.