Senior Digital Marketing Manager

Your Mission:

Digital Marketing is critical to how Proximity Designs delivers impact, now and in the future. Whether it is communicating news about income-boosting products, bringing agronomy practices directly to farmers' fingertips or generating leads for our on-the-ground team to follow up on, it allows us to scale what we do efficiently and quickly. Notably, the function operationalizes and delivers farm practices to small farmers, bringing in a significant percentage of our customers, through our chatbot and Facebook outreach strategy.

As the Senior Digital Marketing Manager, you will be responsible for overseeing the digital marketing function: setting our strategy, overseeing our day-to-day operations and mentoring a small team of digital marketers and content creators. You will use your strong analytical skills to ensure we are optimizing our efforts, comprehensively measuring our performance and improving our reporting system. You will build relationships with and act as a thought partner to the marketing and creative, contact center, agronomy team, data analytics and digital initiatives teams. You will have your finger on the pulse of the evolving digital landscape, and take action to pivot our plans as customer behaviors shift.

You, along with your team, will expertly promote our free and paid products and services digitally and drive them to conversion. You will lead our efforts as we continue to test, learn and develop a digital marketing approach that truly makes a difference in the lives of small farm families in Myanmar.

You will be primarily working on our customer-facing brand, Yetagon:

• Facebook page: https://www.facebook.com/Yetagon
• Chatbot: https://m.me/935522759854116
• Viber: https://tinyurl.com/khekh3bs
• Viber Community (Paddy): https://tinyurl.com/xs5sht67
• Viber Community (Sesame): https://tinyurl.com/y4sc4lvc
• Viber Community (Gram): https://tinyurl.com/2zbr2p79
• Viber Community (Groundnut): https://tinyurl.com/czrdfwa2
• Viber Community (Horticulture): https://tinyurl.com/y27uz42u

Once You’re Here, You Will:

• Oversee the strategy, execution, monitoring and optimization of digital marketing and social media activities.
• Continue to evolve our chatbot and its backend to ensure that it’s optimized to deliver on our strategy.
• Develop and optimize our messaging and social content to increase impact and customer adoption.
• Put your analytics skills to work, to comprehensively measure performance, and collaborate with our data and digital initiatives team to improve our approach.
• Oversee any lead generation campaigns and projects, to garner customers for dealer and direct channels.
• Build extensive knowledge of Myanmar’s farmers’ social media behavior, and become a thought leader on the subject.
• Lead Proximity Designs’ small digital marketing team, mentoring local strategists and content creators and building up their capabilities.
• Oversee all of our Yetagon social media pages, communities and groups, including content development, implementation and measurement.
• Identify new digital channels for expansion, and proactively and independently lead pilot projects to test feasibility.

Must-Haves:

• 4+ years’ experience in digital marketing and social media, and 2+ years managing and mentoring team members
• An ability to easily move from the granular detail required in executing individual campaigns to big picture thinking needed to shape our overall social media and digital marketing approach
• Deep understanding of the Facebook Ads and Viber platforms
• Experience with lead generation/direct response campaigns including optimization techniques
• Strong analytical skills with a data-driven mindset
• Strong writer in Burmese, with the ability to oversee content creation, including ad copy, for our rural audience
• You have the ability to work across teams and cultures to build strong relationships with other senior leaders
• Collaborative manager with the skills to build, coach and lead a cross-cultural and rapidly developing team
• Fluent in Burmese and strong in English, both written and spoken

Added Bonus:

• Experience working with chatbots
• SEO/SEM and web analytical skills

In return…

You’ll earn a competitive salary, with medical benefits, and incredible opportunities to develop your career. You can expect an annual impact bonus, an amazing office with the forward-thinking people and world-class training opportunities through Proximity School.

You’ll get to see more of the world, with the potential for international travel to conferences and events to keep your skills sharp.

And, ultimately, you’ll have the opportunity to change lives in Myanmar for the better, while doing ground-breaking work.

About Proximity

Proximity Designs is tackling globally important issues at the nexus of climate change, deep poverty, food insecurity, inequality and political conflict. We do this by helping hundreds of thousands of rural people care for their soils, grow more food, earn better incomes and build resilience against climate change. We address a critical government and market failure, by designing and delivering products and services needed to make farming families more productive, profitable and environmentally sustainable. We offer our low-income customers a suite of innovative and affordable farm solutions such as micro-irrigation systems, bio-fertilizers and bio-pesticides, soil health testing kits, on-call crop protection services and farm loans.

Over the past 18 years, we’ve generated USD 782 million in additional income for 1.2 million poor farming households across rural Myanmar. With this income increase, farmers can invest in their future: education for their children, more nutritious food, better healthcare and investments in their farms or other village enterprises.

How to Apply

If you are interested in joining us, please click apply to submit your application.

Applications will be reviewed on a rolling basis without regards to race, sex, color, national origin, sexual orientation, age, or marital status, and therefore interested candidates are encouraged to apply.

Please note that only short-listed candidates will be contacted.