Segment Marketing Director - Nonprofit Fundraising

Overview

Are you a passionate innovator looking to harness the power of technology to do more good? You’ve come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible—the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations.

As the second-largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.

We are currently operating as a remote workforce and have equipped our teams with the technology to stay connected to each other and our customers.

Responsibilities & Requirements

The Segment Marketing Director is responsible for formulating and managing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals. The Director possesses and develops a deep understanding of assigned markets and segments to create effective go-to-market plans that drive sustainable market share. The role works closely with sales management, demand generation, brand, and partner teams to drive results and enhance sales success.

What You'll Do:

• Create and manage overall campaign plans to drive market share of the assigned segment
• Lead campaign planning efforts to drive engagement at all stages of the buyer's journey by managing cross-functional marketing programs, and collaborate with team leaders to coordinate efforts
• Meet regularly with the aligned sales leaders to ensure efforts are aligned where needed most
• Own and create messaging and value propositions designed to engage the segment
• Works with internal and external research sources to maintain accurate market segment data and trends to drive decision-making
• Collaborate with Product and Marketing teams on content creation needs such as white papers/guides, collateral, presentation materials, webinars, etc.
• Prioritize go-to-market efforts to define quick wins, whitespace, and other sales opportunities
• Drive the overall campaign activities across the organization to ensure cohesive go-to-market execution
• Analyzes campaign performance and company impact to drive insights, and tracks/reports ROI to understand the impact on the business

Who You Are:

• Experience managing and/or leading marketing campaigns
• Previous experience collaborating with highly driven and growing sales teams
• B2B software experience
• Highly collaborative with excellent written and verbal communication skills
• Strategic planning/thinking

About Us

Our Culture:

Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.

Some of our comprehensive and competitive benefits include:

• Generous PTO policy
• Equity for ALL regular, full-time employees from individual contributors to management – share in our success!
• Up to 15 paid company holidays including some commemorating social justice events and self-care
• Paid volunteer time
• Resources for savings and investments
• Paid parental leave
• Health, vision, dental, and life insurance with additional access to health and wellness programs.
• Opportunities to learn, develop, network, and connect
• When we can—company-sponsored events and swag!!

Job Tags

#LI-JH2 #LI-Remote