Sales Manager: Ghana

Instill Education is on a mission to transform teaching, learning, and leadership in every classroom on the African continent. Our teachers and school leaders are the greatest levers for change in the education system.  We recently became an accredited higher education institution in South Africa. We launched a game-changing mobile app that offers self-paced, bite-sized modules to help teachers in their professional development journey. More than 50,000 teachers in Ghana, Kenya, and Nigeria have already enrolled in our professional development modules and joined a pan-African community of peers and experts who provide support and feedback along the way.

We are looking to hire a Sales Manager who will be at the forefront of both direct and indirect sales efforts, engaging teachers, school leaders, and school owners across Ghana.

What makes you a great candidate?

You are ambitious, hungry to learn, and deeply passionate about education. You want to work in a fast-paced business environment and grow with a young organisation that seeks to change the face of education across the African continent. You want to learn how a start-up works by getting your hands dirty and getting involved in every aspect of the business. You are excited by the challenge of immersing yourself in new contexts and tackling complex problems. You are not afraid of failure and are driven to improve through robust, data-driven decision-making and feedback. When evaluating your candidacy, we will look for the following:

• Demonstrated commitment to anti-racism, equity, and inclusion
• Ambition to take ownership of challenges and  grow with the business
• Exceptional critical thinker with strong interpersonal and communication skills
• Demonstrated passion for educational development, and closing educational equity gaps, and are strongly aligned with our vision, mission, and values

What does the role entail?

The Sales Manager will be the driving force behind our robust sales strategy, focusing on boosting teacher enrollments in our micro-credentialing and accredited education programs. Your mission, should you choose to accept it, is to help us achieve our ambitious target of five hundred student enrollments by December 2025, with an exciting initial milestone of one hundred enrollments by the end January 2025. We are looking for a self-starter who is highly organized and ready to deliver on ambitious sales targets. If you are excited about making a real difference in African education, this could be the perfect opportunity for you.

Lead Generation & Sales Execution

• Hit the road daily, visiting and engaging with schools across Ghana
• Be a champion for Instill Education, presenting our offerings to forty-eight schools per month
• Engage with at least thirty teachers every day, with the exciting challenge of converting two teachers into enrollments daily
• Be a master in warm lead sourcing, collecting valuable information from teachers and school administrators
• Highlight our high-impact professional development modules, demonstrating the immediate benefits of our programs

Pipeline Management & Follow-Up

• Nurture leads like a pro, using WhatsApp, SMS, and email to turn warm leads into active enrollments
• Build lasting relationships with school owners and leaders, paving the way for repeat engagements and referrals
• Keep us in the loop with daily and weekly reports on your school engagements, lead generation, and conversion rates

Sales Strategy Execution

• Drive towards our ambitious enrollment targets with energy and determination
• Team up with our marketing wizards to align your sales activities with our ongoing campaigns
• Be adaptable and responsive, using real-time data and feedback to refine your sales pitch and boost conversion rates

Account Management

• Be the point of reference for our key stakeholders, ensuring their queries and concerns are addressed promptly and effectively

Reporting & KPI Monitoring

• Track your daily engagements like a hawk, recording school visits, teacher interactions, and lead conversions in our CRM system

• Provide insightful weekly performance reports to the Sales Manager, highlighting your key activities and sales funnel progress

• Take ownership of your personal and team-wide sales targets, driving us toward success

Key Performance Indicators (KPIs)

• Daily teacher engagements: thirty
• Monthly school visits: forty-eight
• Lead conversion rate: 5% (aiming for two enrollments daily)
• Enrollment targets: 100 by end January 2025, 500 by end December 2025
• Retention rate contribution: 70%
• Consistent daily, weekly, and monthly activity reporting

Selection Criteria

Required;

• Proud Ghanaian citizen (with at least 10 years of continuous residency in Ghana)
• Valid driver's license (you will be hitting the road, after all!)
• Degree qualification
• A proven history in sales (3-5 years of experience in outgoing, B2C sales, preferably in education or training)
• Stellar public speaking skills (you will be captivating audiences daily)
• Results-oriented mindset with a knack for meeting or exceeding sales targets
• A people person with strong interpersonal skills
• Excellent communication skills in English and local languages
• Tech-savvy, with proficiency in CRM systems, Google Sheets, and communication tools
• Self-motivated and able to work independently
• Expert organizer with strong time management skills
• Relationship management guru, able to engage with both senior and peer-level colleagues

Preferred

• Experience in education sales (selling educational programs or products)
• In-depth understanding of the Ghanaian education system
• Multilingual skills (fluency in more than one local language)

The Ideal Candidate

We are looking for someone who is:

• An extrovert who loves meeting and engaging with new people
• Enthusiastic In nature and open always to learning and guidance
• Willing to take on new responsibilities as they arise
• Disciplined and structured in their approach
• Self-motivated and a natural self-starter
• Goal-oriented and driven to succeed
• An excellent and confident public speaker
• A natural, proactive problem solver
• A believer in the power of small, consistent actions over "big moves"

Do our values resonate with yours?

We believe in owning our mission to transform education across Africa. We aim to dream big, work collaboratively, have the courage to learn from failure, and embrace ingenuity. practical, inclusive solutions for the communities we serve. If you share our commitment to this challenge, join us in making a profound impact on our education systems.

Keywords

Sales ManagerEducationSales StrategyLead GenerationAccount ManagementReportingKPI MonitoringGhana