Public Relations Specialist

PUBLIC RELATIONS SPECIALIST

Are you an experienced Public Relations professional with a passion for change making and positive impact? Would you feel enthusiastic about spreading a message of change to world leaders and opinion formers alike?

Join us for a career of impact.

We are looking for a Public Relations Specialist to contribute directly with multiplying our thought leadership message. You will work closely with our Founder and Chairman, David Katz, weaving connections and driving media relations to identify strategic opportunities for interviews, webinars, podcasts, talks and events.

You will join a multicultural global team of creators, and your role will be to lead the way for our Founder’s message to reach and inspire people worldwide. The content and strategies you create and support will influence decision makers, business leaders and the broader public to embark on a journey of positive change in the world.

If that sounds like you, we would love to welcome your application.

ABOUT PLASTIC BANK

Plastic Bank empowers ocean stewards to stop ocean plastic. Our ethical collection communities exchange plastic for life improving benefits. Exchanges are recorded through a blockchain-secured platform that enables traceable collection, secures income, and verifies reporting. Collected material is processed into Social Plastic® feedstock for reuse in products and packaging. Plastic Bank was founded in 2013, and is headquartered in Vancouver BC, Canada with operations across Southeast Asia, Latin America and Africa.

YOUR RESPONSIBILITIES

• Lead media relations for our Founder and Chairman, David Katz

• Identify the best media and events opportunities to elevate thought leadership messaging reach and impact

• Preparation of presentations and newsworthy PR materials including press releases, maintain updated media lists, PR alerts and pitches with minimal revisions from manager

• Preparation of thought leadership content in diverse formats (text, video and photo) for always-on Social activation

• Collaborate closely with Marketing and external stakeholders to develop an actionable and relevant pitch calendar for print, broadcast and digital media to achieve results based on company KPIs and proactively pursuing alternative solutions when difficulties arise

• Work directly with the Social Media team to deliver fully integrated Brand Communications plans that challenge convention

• Participate in QA processes for external communications including but not limited to newsletters and editorial articles, proactively flagging sensitive issues and/or communications considerations to respective teams

• Research, identify, and recommend key business and trade PR opportunities aligned to company priorities to position our thought leadership message

• Liaise with external partners and internal teams to coordinate media events and launches

• • Establish reporting mechanisms to keep key stakeholders informed on all PR activities and media coverage

• Conduct PR and market analysis based on PR framework performance and industry trends to identify PR opportunities where Plastic Bank is under-indexed, and collaborate with respective partners to optimize

• Manage budget, operations and project deliverables with autonomy and accuracy

YOUR BACKGROUND

• 7+ years of PR experience – either agency or in-house

• Strongly passionate about reducing ocean pollution, alleviating poverty and growing Plastic Bank's mission into a phenomenal global movement

• Proven experience securing media coverage across business, sustainability, innovation, beauty and lifestyle publications in both Canada and the US

• Strong, relevant and active contacts in reputed media sources in North America and Europe

• Outstanding English communication skills; written, spoken, presentation etc.

• Ability to problem solve, think critically and in an integrated manner, while presenting outside- the-box ideas

• Self-motivated and proactive with the ability to focus, prioritize and multitask in a fast paced, high energy environment

• A team player with a collaborative mindset and the ability to work with initiative, taking direction where needed

• Agility and grit that delivers results

• Bachelor’s degree (or higher) in related field (communications, marketing, journalism or public relations) will be considered a plus

Additional Notes:

Pay is based on experience and capability, to be discussed in further stages.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, disabilities or any other legally protected factor. Qualified individuals will not be disadvantaged based on being unemployed.

Job Location: Vancouver

Job Type: Full-time

Job Category: Marketing