Product Marketing Manager

Description

Uplight is creating a new category of energy. We make software that manages energy resources in homes and businesses—including things like smart thermostats, electric vehicles, solar panels, storage batteries, heat pumps, and even people’s behavior—to generate, shift, or save energy to balance the grid, making it more efficient and reliable. This creates clean energy capacity that can be used by the power grid instead of burning more fossil fuels. Our solutions accelerate the transition to clean energy and save money for energy customers.

We are looking for a Product Marketing Manager to drive our company forward, and help us lead the clean energy revolution!

How you will make an impact:

• Lead development and execution of the go-to-market strategy for our solutions and products through market research, competitive analysis, collateral development, and collaboration with the relevant teams.

• Understand and support our Sales, Product, Marketing, and Account Management teams; train them on the problems we solve for our buyers and users, as well as the market at large; develop internal tools and external collateral and teach them how and when to use it.

• Extract key insights from in-depth analyses of our market and solutions, synthesizing and packaging for internal teams while also incorporating into market-facing collateral.

• Develop narratives with supporting proof points demonstrating the value that our products bring to our clients, including not only the “what,” but the “why,” “how,” and “so what,” in the form of case studies, presentations, marketing collateral, and more.

• Work cross-functionally with teams across the organization including but not limited to Product, Sales, Account Management, Finance, Reporting, Insights, and Data Science.

Sales Enablement and Subject Matter Expertise:

• Serve as an expert market- and client-facing resource, bringing your expertise to industry conferences as well as client meetings.

• Ensure PMM resources consistently align sales and marketing teams on core use cases, personas, customer profiles, and competitive differentiation.

Market and Product Analysis:

• Proactively identify, lead, and/or delegate resources to execute specific go‐to‐market strategy projects, which can include positioning, packaging, market intelligence, and other projects.

• Research, define and develop go-to-market strategies for your solutions and products.

• Clearly articulate a product’s value in a way that resonates with the market.

• Contribute to pricing, solution KPIs and company strategic projects.

• Synthesize market information into insights that inform positioning, roadmap, and go-to market strategy.

• Ensure competitive research and analysis is being updated and leveraged effectively.

• Translate win/loss analysis into recommendations for the product roadmap and go-to market plans.

• Develop product messaging and positioning.

• Collaborate with the Product Management team to inform roadmap priority and market strategy based on research.

What you bring to Uplight:

• 5+ years of product marketing experience in the energy and/or climate space with a deep understanding of the market, business incentives, and regulatory environment.

• Passion for storytelling and impact.

• Experience developing go-to-market plans (e.g., value proposition, sales and marketing enablement, pricing, channel).

• Experience with product marketing, sales, business development, or similar.

• Experience with research, strategy, and analysis.

• Exceptional oral and written communication and presentation skills.

• Ability to adapt to change within a fast-paced environment.

• Ability to multitask, provide persistent follow-up, and prioritize competing deadlines.

• Team player (ability to work toward a common goal across all departments and levels).

• Self-starter and self-accountable.

• Creative problem-solving skills.

Don’t meet every single requirement? Studies have shown that women, marginalized genders and people of color are less likely to apply to jobs unless they meet every single qualification. At Uplight we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Why Join Uplight in Leading the Fight Against Climate Change?

At Uplight, we're not just offering a job – we're offering a chance to be part of the solution to one of the world's biggest challenges. As a certified B Corporation, we're deeply committed to both social and environmental responsibility. Here's why you should join our team of passionate Uplighters:

• Make a Meaningful Impact: Your work directly impacts our mission of decarbonization and building a more sustainable future.

• Grow Your Career: We offer ample advancement opportunities, robust learning and development programs, and a supportive team environment that fosters collaboration and innovation.

• Thrive:  We offer comprehensive benefits, including flexible time off, generous parental leave, a wellness stipend, and work flexibility to help you thrive both personally and professionally.

• Belong to an Inclusive Community: We celebrate diversity and foster an inclusive workplace where everyone feels respected, empowered, and heard. Our Employee Resource Groups offer opportunities to connect with colleagues who share your interests and backgrounds.

• Be Part of a Growing Movement: Join a team of dedicated individuals who are passionate about creating a more sustainable future. We offer a collaborative environment where your ideas are valued and your contributions recognized. Together, we can build a brighter tomorrow.

To learn more about our comprehensive benefits package and other perks, visit uplight.com/careers

Salary Range: $100,000 to $120,000 + Bonus

Application Deadline: July 26, 2024

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

Uplight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race (including hair texture and hairstyles), color, religion (including head coverings), age, sex, national origin, disability status (including neurodivergence), genetics, protected veteran status, sexual orientation, gender identity or expression, neurotypicality, or any other characteristic protected by federal, state or local laws.

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Keywords

Product MarketingEnergy EfficiencyMarket AnalysisSales EnablementProduct ManagementStrategyPricingCompetitive AnalysisMarket ResearchCommunicationPresentationProblem-Solving