Marketing Operations Specialist

Description

The Position:

Do you dream about creating a more sustainable future? At Uplight, we are motivating energy users and providers to accelerate the clean energy ecosystem. Working with over 90 of the world’s leading electric and gas utilities, Uplight provides an end-to-end customer energy experience. Uplight delivers personalized experiences that customers have now come to expect–improving satisfaction, increasing revenue, reducing the cost to serve, and contributing to carbon reduction goals. We are B Corp certified, enabling us to put our values into action by not only making decisions for the benefit of our shareholders, but also for our customers, environment, employees, and community.

Our Consumer Marketing Team is seeking a Marketing Operations Specialist to join our team and help us achieve our ambitious goals for our business and the planet.

What you get to do:

Responsibilities include supporting our marketing operations team and utility clients through tasks like the following: Marketplace site and marketing campaign configuration through to deployment, review and approvals management, data management, and multi-step quality assurance. You will work as a member of our Agile marketing team to deliver day-to-day marketing operations for our Marketplaces, increase on-site conversions and execute highly targeted marketing campaigns with an emphasis on email marketing.

In this role you’ll use your extreme attention to detail and your technical aptitude to build and deploy flawless campaigns to utility customers across a number of different accounts. If you’re interested in learning marketing and e-commerce from the ground up, plus you have a passion for sustainability and teamwork, this job may be for you!

What you will contribute:

• Conduct accurate and timely marketing operations tasks including configuration, utility brand customization, quality assurance testing, data/list management, and deployment of website content, marketing campaigns, and post-purchase messaging.

• Support and own utility marketing client relationships in partnership with Uplight Account Managers to drive utility client and Uplight goals, which may require innovative thinking and process changes.

• Manage and track utility approvals for new products, promotional participation and marketing content.

• Support planning, operations and Marketplace site updates for sales and promotions.

• Submit tickets on an as-needed basis via Uplight’s internal ticketing system for Marketplace changes and internal team requests.

• Opportunity to support new client integrations with setup work in Salesforce Commerce Cloud and Salesforce Marketing Cloud.

• Maintain hygienic email lists and develop customer segments to support a robust targeting and personalization strategy. Support utility-specific list transfers and opt-out management.

• Deploy and analyze A/B and/or multivariate testing of different email content strategies.

• Collaborate with internal team members from Marketing, E-commerce, Account Management and Customer Care teams on projects and issues.

• Opportunity to support productized content for asset variations during high volume peak times, or as needed.

What you bring to Uplight:

• You can pivot from one task to the next in order to meet aggressive deadlines and juggle the demands of multiple clients.

• You are great at prioritizing your to-do list based on level of importance.

• You have strong attention to detail.

• You’re committed to learning and adhering to copyright, CAN-SPAM and other marketing-related legal requirements and best practices.

• You enjoy following (and improving!) operational processes.

• You are an active communicator who can keep internal team members informed of new developments and contribute behind the scenes to client satisfaction.

• You are a go-getter. You take responsibility and run with it.

• You love to take on new challenges and are not afraid to teach yourself new things.

• You work well in fast paced environments, where you may need to think quickly on your toes and be flexible to change.

The following skills are a strong bonus and we would love to hear about them:

• Familiarity with Google Analytics

• Familiarity with Salesforce Marketing Cloud, and/or other email/E-commerce tools

• Figma or Photoshop experience

• Client relationship experience

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What makes working at Uplight amazing:**

In addition to all the standard medical and dental benefits, that kick in Day 1, we are:

• Proud to be over 500+ purpose-driven individuals helping to create a more sustainable planet.

• Committed to the environment, our employees, and our communities.

• Focused on career growth to allow for individuals to increase their skill set, broaden their interests and grow within their position and/or team.

• Committed to taking our work and mission seriously.

We also provide:

• 401k Match

• Medical, vision, and dental insurance

• Monthly wellness stipend

• Peer to peer recognition program

• Management by Objectives bonus plan

• Innovative flexible time off policy

Salary: $49,281- $61,602 USD

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

Uplight provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race (including hair texture and hairstyles), color, religion (including head coverings), age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords

Marketing OperationsSustainability