Marketing Manager Customer Acquistion

ABOUT PLASTIC BANK

Plastic Bank empowers Ocean Stewards to stop ocean plastic. Our collection community members exchange plastic for life-improving benefits. Exchanges are recorded through a blockchain-secured platform that enables traceable collection, secures income, and verifies reporting.Collected material is processed into Social Plastic feedstock for reuse in products and packaging. This creates a closed-loop supply chain while helping those who collect it. We are currently operating in the Philippines, Indonesia, Brazil and Egypt. So far, our collectors have prevented more than 40 million kilograms of plastic from entering the ocean and we have recently reached the milestone of collecting the equivalent of over two billion plastic bottles. We offer passionate professionals the opportunity to enrich your career and be a part of a purpose driven company that makes changing the world fun. It is a unique opportunity to have a truly global impact in environmental and socio-economic regeneration, all on the backbone of blockchain technology platform.

PURPOSE:

As the Marketing Manager, Customer Acquisition, you will lead the development and implementation of B2B marketing strategies to increase brand visibility, generate leads, and convert prospects into loyal customers. Your expertise in digital marketing, project management, events and data-driven decision-making will be crucial in achieving our ambitious acquisition goals. You bring innovative thinking to creatively solve business problems and stay up to date with industry trends.

Responsibilities:

• Develop and implement comprehensive digital marketing campaigns that drive leads including paid media, SEO, CRM, webinars and website optimization.
• Analyze data and metrics to measure campaign effectiveness and continuously refine marketing strategies for optimal results.
• Lead and coordinate key marketing projects from ideation to execution, ensuring all deliverables are completed on time and within budget.
• Collaborate with cross-functional teams, including design, content, and sales, to ensure seamless execution of marketing initiatives.
• Plan and execute impactful events and trade show presence to showcase our sustainable offerings and foster meaningful connections with potential B2B clients.
• Manage event logistics, including booth design agencies, booth constructors, collateral preparation, and team coordination.
• Develop and implement customer acquisition strategies aligned with our marketing goals and overall business objectives.
• Leverage your B2B marketing to support go to market strategies and work closely with sales to optimize lead conversion.
• Identify new marketing opportunities and stay abreast of industry trends to maintain a competitive edge.

Experience:

• Proven track record in digital marketing, including paid media, SEO, CRM and website management.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Experience in planning and executing successful events and trade shows.
• Works well with agency partners to achieve business objectives.
• Strategic thinker with a data-driven approach to decision-making.
• Excellent communication and presentation skills.
• Has good analytical intellect and problem-solving skills
• Has attention to detail
• Self-motivated, driven and a 'go-getter' with skillful problem-solving skills and ability to work independently
• Strong passion for reducing ocean pollution, alleviating poverty and growing Plastic Bank's mission into a phenomenal global movement

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in marketing, preferably in B2B environments.
• Has good English communication skills to interact with the global team
• Comfortable working with Google Analytics
• Experience working with Salesforce and Salesforce Marketing cloud is an asset

Join our team and contribute your marketing expertise to drive positive change and shape a sustainable future. If you are a creative and strategic marketing professional with a passion for sustainability, we invite you to apply and be a part of our mission-driven company.