Marketing Manager/Sr. GPM

52% of the world can’t access essential healthcare: we’re a business that does something about it. Join us.

We focus on access to health products and services in emerging markets through a three-part model; focusing on collecting insights on community’s health needs, running targeted health campaigns (education, screening, etc) and managing the distribution of a range of essential medicines and health products.

Why work with us? We are challenging established business norms, with a new value proposition to build a socially-minded business model for half the planet. You get to be creative, move fast, own truly important things, grow, learn, and help people. We’re not a charity, we are redesigning how affordable healthcare is delivered through truly innovative business and service delivery models.

We already work with over half of the world’s largest pharmaceutical companies and have footholds in markets across Southeast Asia, India and Africa. We will be expanding rapidly over the next year and entering a number of new regions and markets.

Who are we looking for?

Title: Marketing Manager

Arrangement: Full-time contract

Start Date: June 2025

Location: Mumbai

Reporting to: Head of India

reach52 is seeking a Marketing Manager that would support reach52’s mission to improve access to healthcare for 52% of the world, who currently cannot access it. You will work to build and manage the marketing strategies and implementation for our products for sale in India. You should have a strong knowledge of the pharmaceutical industry and extensive experience in developing and implementing marketing programs for pharmaceutical products.

What you’ll do
 
The core role scope and responsibilities of the role will be:

• Responsible for driving end-to-end marketing; from market analysis, brand growth, market share and profitability across key therapeutic segments

• Develop and execute long-term and short-term brand plans for products

• Manage product positioning, pricing, packaging, and lifecycle planning

• Conduct in-depth market research and competitor analysis to identify trends, gaps, and customer preferences

• Monitor regulatory, clinical, and therapeutic developments impacting marketing strategy

• Plan and execute new product launches, including field force training, promotional strategy, and channel engagement

• Develop and implement marketing campaigns, promotional inputs, visual aids, LBLs, and digital detailing tools

• Conduct regular cycle meetings and training sessions to align field force with brand goals

• Manage marketing budgets and ensure cost-effective execution of campaigns.

• Track ROI of campaigns, promotions, and field force engagement tools.

• Ensure all marketing initiatives are scientifically accurate and compliant with drug regulations.

• Ensure all marketing content and activities comply with
  DCGI, FSSAI, UCPMP, and company policies

• Coordinate with Impact programs on public health integration

Who you are (probably!)

• 10+ years of pharmaceutical marketing experience in India

• Deep understanding of pharmaceutical market dynamics

• Experience with NCDs and/or multiple disease categories a plus

• Experience in a loosely-structured, start-up-like setting and demonstrated ability to think quickly and independent

• Ability to travel and meet customers where they are

• High autonomy, entrepreneurial mindset. Ability to see the big picture and support achieving the details

• A passion for healthcare access, innovation, and social impact – 52% of the world can’t access healthcare, our goal is to solve this

• An agile, hardworking and growth mindset, able to thrive in a fast-paced environment – grow, pivot, grow

• Love dynamism and an ever-changing set of challenges and projects to work on – we have a lot going on, but it’s working!

SDG Impact