Kids in the Game is hiring a
Join Our Movement to Inspire the Next Generation!
Kids in the Game sport and enrichment-based programs can be found in schools and communities across New York City, serving thousands of children every year. Our goal is to provide positive experiences and opportunities through sports and creative play. We inspire kids to embrace new experiences, adopt a healthy lifestyle, and build integrity. Our work is focused on achieving five ultimate impacts:
We believe that what sets us apart is who we are and how we connect with people. We are a Certified B Corporation and we’re committed to doing business for good. We are striving every day to have a positive impact in the lives of our youth, and we believe that it all starts with being the best part of their day. To learn more about our programs and our team, visit www.kidsinthegame.com.
What We’re Looking For
We’re looking for a manager to join our Marketing & Development team to lead the marketing of initiatives that encompass our sports, school, and summer camp programs through written content, website, video, events, talent, and audio for our families and partners alike. The ideal candidate is someone who can connect with people at all levels, cares about providing a superior customer experience, and is masterful in crafting stories about the positive impact of sport-based play.
The Marketing Manager is the strategic and creative anchor that bridges the gap between our editorial, customer success, and business development teams, leading the development of groundbreaking programs that articulate Kids in the Game’s brand vision in a way that resonates with our families and partners. This individual will be focused on the pre-sale (i.e. creative development, deck building, building relationships, making asks), and post-sale (nurturing, email campaigns, events, PR). We welcome candidates that are creative collaborators, organized, with strong written, verbal and visual storytelling abilities.
To be successful in this role, you’ll need to be able to find clarity amidst ambiguity to translate raw editorial ideas into game-changing marketing programs; produce a high volume of new content and offerings on a quarterly basis without sacrificing quality; and develop equal trust with the staff creating and editing content, as well as those promoting our sales and customer success strategies, so that everyone sees you as a credible resource and ally.
This is an in-person position based in New York City with flexibility for 1 day of remote work each week. The starting salary is $62,000 with a total rewards package valued at $12,000, annual salary raises, and bonuses. This would be an ideal position for someone with 3-4 years of marketing experience who is looking to challenge themselves beyond content creation and graphic design.
The key functions of your role will include:
Develop a multi-channel marketing strategy that includes content marketing initiatives in line with the overall organizational goals by brainstorming and designing high quality content for social, digital, and print
Create style guides and brand standards to effectively share our message with families and partners
Monitor trends and competitors to identify new opportunities in marketing, adapt our content with trends in sport-based youth development, and seek out opportunities to contribute to thought leadership
Create and maintain metrics reports on marketing activities, effectiveness, and business impact
Develop written communications for internal and external distribution, including pitch decks, presentations, reports, etc.
Increase inbound website traffic, social media follows/shares, and blog readership by producing content that engages diverse audiences
Support and promote impact-oriented initiatives, including our B Corp certification, DEI work, impact reports, etc.
Collaborate with internal communications to ensure branding and messaging consistency
What We’ll Love About You
Why This Role Might be Right For You
What You’ll Love About Us
Our Commitment to You
We are an Equal Opportunity Employer and we believe strongly in the value of incorporating diversity, equity, and inclusion in our workplace. We accept applications from all interested candidates, regardless of race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
You can expect to be welcomed into an engaging and spirited environment that emphasizes the importance of teamwork, open communication, and collaboration. We are proud to foster an inclusive environment where our team members feel respected by and connected to one another. We celebrate the unique experiences, perspectives, and passions of our employees, and we look forward to adding dynamic personalities to our team.