Marketing Insights Creative Strategist

Description

Heifer International is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

About Heifer International

In 1944, Heifer International’s founder, Dan West, began outlining a simple but groundbreaking plan to tackle hunger around the world. West, a farmer from the Midwest and Church of the Brethren member, had recently returned from feeding weary refugees during volunteer service in the Spanish Civil War.

He had seen firsthand that giving people food was a short-term solution, whereas providing them with animals offered a steady supply of nutritious food for an entire family. His philosophy still inspires Heifer’s work today. Partnering with farmers across a range of different livestock and crops, we create unique solutions to local challenges.

Today, Heifer International has operations in 19 countries around the world, working alongside local farmers, business owners and their communities, as they mobilize and envision their futures. Together, we build inclusive, resilient economies, so communities can develop effective ways to end global hunger and poverty in a sustainable way.

To date, we have supported more than 42 million farming families across Africa, Asia and the Americas and in the past five years alone, we have worked alongside 2.7 million families to close the living income gap or set them on a path to doing so. Between now and 2030, we will support an additional 10 million people to reach a living income by scaling up our signature programs. To achieve this, Heifer International relies on its passionate, committed and highly skilled staff.

ROLE FUNCTION

The Marketing Insights Creative Strategist is a key role in our US Fundraising Strategy, leading the development of audience-centric marketing campaigns and products for our Individual Fundraising Program. By leveraging consumer insights and innovative design, this role delivers compelling content to a wide variety of audiences. Responsibilities include collaborating with internal and external stakeholders on persona & insight-led marketing campaigns, establishing KPIs, monitoring campaign performance, and sharing creative insights for improvement. This position is critical for driving the success of our fundraising program. Heifer International is looking for a marketing professional with a passion for creativity, innovation, and strong collaboration skills.

RESPONSIBILITIES & DELIVERABLES

Campaign Development and Management (35%)

• Lead the development of insights-driven direct marketing campaigns, translating donor personas and campaign deliverables with final approval from accountable stakeholders.
• Manage relationships with internal teams and external creative agencies to ensure alignment and timely execution of persona-based campaigns, incorporating an iterative approach to validate and test hypotheses.
• Manages processes and teams resulting in delivery of fully executed marketing campaigns and products aligned with donor personas.
• Collaborate effectively with creative agencies and internal teams to ensure campaigns are persona-based.
• Utilize an iterative approach to validate and test hypotheses for campaign effectiveness.

Design Thinking and Innovation Processes (25%)

• Utilize design thinking and innovation design methodologies to develop and refine marketing strategies, campaigns and insight-driven products, leading working groups and meeting with team leads regularly.
• Conduct persona development (demographic and psychographic) and value proposition design to ensure marketing efforts are aligned with donor needs and expectations.
• Leverage methodologies of the innovation process, including Knowledge and Insight Development, Problem-Solution Fit, Product-Market Fit, Prototype, Go-to-Market Testing Strategy, and Evaluation.
• Apply comprehensive design thinking frameworks and tools to marketing strategies.
• Create well-defined customer journey maps, value propositions, strategic narratives, and go-to-market plans through a collaborative process.

Stakeholder Collaboration and Knowledge Transfer (15%)

• Facilitate cross-departmental knowledge transfer, ensuring that insights and value propositions are effectively communicated and implemented through a collaborative process.
• Build and manage the Marketing Insights' knowledge base.
• Lead working groups focused on donor personas and innovation design, ensuring effective collaboration and knowledge sharing.
• Provide monthly updates for the Marketing KPI tracker, ensuring stakeholders are informed about performance metrics and progress.
• Deliver regular updates and presentations to stakeholders, summarizing key insights and progress on ongoing projects, survey results, research outcomes, and persona campaigns.
• Successfully facilitate working groups and collaborative sessions, fostering an environment of continuous learning and improvement.

Insights and Data Analysis (15%)

• Gather and analyze campaign and product performance data, translating insights into actionable recommendations through a collaborative process.
• Conduct secondary research on relevant topics.
• Conduct analysis on donor files, working with internal teams (RDRS) to pull data from the CRM.
• Work with external partners and internal stakeholders to develop discussion guides and questions for quantitative and qualitative research.
• Compile meaningful brand awareness reports into presentations.
• Produce comprehensive reports and presentations highlighting key insights from analysis and recommendations.

Project Management (10%)

• Track and manage multiple Marketing Insights department projects, ensuring timely delivery and adherence to objectives, and setting meetings as necessary.
• Coordinate project timelines and deliverables, ensuring all team members are aligned and deadlines are met.
• Conduct regular status check-ins and updates on project progress, including scheduling and leading meetings to ensure effective communication and collaboration.
• May perform other job-related duties as assigned.

Minimum Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 7+ years of experience in marketing, project management, or related role
• 4 + years managing insights-driven direct marketing campaigns
• Ability to analyze and implement industry trends and best practices to capitalize on market opportunities
• Proven success in managing marketing campaigns and collaborating with creative agencies
• Track record of using design-thinking and innovation-design processes for campaign and product development
• Experience leading working groups through design-thinking and innovation design processes

Preferred Requirements:

• Experience in the nonprofit sector is beneficial
• Proficiency in using data visualization and project management tools
• Experience with servant marketing principles
• Experience analyzing survey data, campaign data, customer data

Most Critical Proficiencies:

• In-depth knowledge of current marketing trends and strategies
• Strong analytical skills and the ability to translate large amounts of data into actionable insights
• Excellent communication and presentation skills
• Creative, innovative, empathetic, and strategic thinker
• Experience leading new initiatives within an organization
• Strong multicultural and cultural-sensitivity skills

Essential Job Functions and Physical Demands:

• Ability to work independently and manage multiple projects simultaneously
• Comfortable leading meetings and working groups
• Occasional travel may be required
• Ability to sit for extended periods and perform repetitive tasks on a computer
• Ability to work with sensitive information and maintain confidentiality

Salary Information:

• The expected base salary range for this position is 70 to 78k annually. Placement within the range will be based on the experience and competency level of the candidate.

What We Offer:

• Heifer International offers a variety of benefits for U.S. based employees working 30 or more hours per week.
• Health and wellness benefits including Flexible Spending Account and/or Health Saving Account
• Employee assistance program
• 403(b) retirement plan (match 1% employee to 2% employer up to a maximum of 4% match +3% employer discretionary contribution regardless of employee contribution)
• 22 vacation days in addition to 12 statutory and discretionary holidays, and 10 sick days per year
• Employer-paid life insurance and accidental death & dismemberment (AD&D)
• Professional development and annual merit increase opportunities
• Optional critical illness insurance, legal assistance plan and pet protection
• And more!

Heifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with some form of disability.

Keywords

MarketingInsightsCreativeStrategistCampaignsProductsDesignInnovationStakeholderCollaborationData AnalysisProject Management