INNIO is hiring a
INNIO Waukesha Gas Engines is seeking a candidate who is passionate about driving the future of the energy industry. As a Marketing Communications Specialist at INNIO Waukesha, you will be asked to help develop, execute, and monitor multi-channel marketing programs:
Collaborate with product managers, sales managers, and marketing leaders to create and deliver effective marketing programs and campaigns.
Track campaigns and manage cross-functional projects from marketing, product line, and sales.
Assist with internal communications campaigns and engagement as needed.
Job Duties:
Develop lead and demand generation campaigns, identifying new opportunities within existing and new customers for products and services.
Manage and execute the preparation and delivery of marketing and digital advertising materials including websites, sales collateral, graphics, exhibits, advertising, and promotional programs.
Maintain relationship with agencies to execute marketing campaigns as needed.
Manage multiple projects across channels to support lead generation from funnel to conversion.
Compile marketing, customer, and campaign tracking data into regular reports used to aid leadership decisions and assist with the allocation of resources.
Participate in the research and procurement of various marketing leads, lists, and contacts for the purpose of furthering customer growth and profitability initiatives.
Read, analyzes, and interprets general business periodicals, professional journals, technical procedures, and manuals.
Experience:
Minimum 5 years experience in B2B marketing, communications, product management, sales, or business development role.
Bachelor’s degree or equivalent experience required.
Technical/engineering background a plus.
Experience with Microsoft Word, PowerPoint, Excel a must.
Preferred:
INNIO offers a great work environment, professional development, challenging careers, and competitive compensation. INNIO is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.