Marketing Associate

Instill’s mission is to transform teaching, learning and leadership in every classroom on the African continent. We believe that the greatest levers for change in the education system are teachers and school leaders. We have recently been accredited as a higher education institution in South Africa, and seek to build a team that will change the face of teacher education across the continent. We’re looking for a Marketing Associate to join our small and growing team to ensure the success of our first cohorts of student-teachers.

What makes you a great candidate?

You are ambitious, hungry to learn and have a deep passion for education. You want to work in a fast-paced business environment and grow with a young organisation that seeks to change the face of education across the African continent. You want to learn how a start-up works by getting your hands dirty, and getting involved in every aspect of the business. You are excited by the challenge of immersing yourself in new contexts and tackling complex problems. You are not afraid of failure and are driven to improve through robust, data-driven decision making and feedback. When evaluating your candidacy, we will look for the following:

• Demonstrated commitment to anti-racism, equity, and inclusion
• You have the ambition to grow with the business and move into leadership positions
• You are an exceptional critical thinker with strong interpersonal communication skills
• You have a demonstrated passion for educational development, closing educational equity gaps, and are strongly aligned with our vision, mission and values

What does role entail?

As the Marketing Associate, you will be responsible for supporting the executing our public relations, marketing and communications strategy. The Marketing Associate’s role is centred around growing our Brand Reputation, User Experience & Engagement Strategy.

As the Marketing Associate you will;

• Work to build and grow brand visibility, unifying our brand across all channels, increase social media presence across multiple platforms, updating and increasing traffic to our website and creating an editorial calendar for content marketing
• Execute the remote community building strategy to drive the recruiting of students to fill our first contact and distance cohorts
• Support the implementation of PR and marketing campaigns related to launching of products, new campus and other educational initiatives
• Develop content for various platforms and audiences
• Take ownership of our social media platforms
• Build content schedules and drive engagement with target audiences, and the wider education community, both in South Africa and across the continent
• Manage our website, including uploading content and reviewing for effectiveness, brand, user experience and campaigns

Selection Criteria:

• An appropriate/relevant tertiary qualification
• Social media management experience
• Proficient in the usage of spreadsheets and able to analyse data to interpret ROI and KPI metrics.
• Commitment to excellence in the provision of service to students

Anticipated start: 1 January 2023

Location:  Johannesburg, South Africa

Do our values resonate with yours?

We measure the impact of everything we do. We believe that education equity is a central pillar of achieving social justice. We pursue excellence in everything that we do. We have the courage to make bold decisions and learn from our mistakes. We build community by being accountable for our actions, fostering collaborative environments, and acting with integrity and humility. We believe that diversity is central to our success.