Marketing & Communications Coordinator

About the Organization:

New Moms believes in the strength, skills, and potential of young moms. Our comprehensive approach provides housing, job training, academic coaching, and family support to give moms and their children a path to lasting success. Combining behavioral research, proven methodology, and 40 years of real-world experience, New Moms has established an equity-driven model for generational change, challenging the barriers caused by systemic poverty and racism.

Our Commitment to Equity:

New Moms prioritizes racial equity as a strategic and organizational imperative. Strong candidates will be committed to integrating diversity, equity, and inclusion (DEI) values into their work goals and will be evaluated on their impact.

About the Job:

The Marketing & Communications Coordinator works under the supervision of the Development and Database Manager and serves as ‘lead staff’ executing the communications work plan and external marketing strategy to increase awareness of New Moms. This role will coordinate initiatives developed by the development and communications department, while bringing new creative ideas to our organization. The Marketing & Communications Coordinator will have excellent copyediting skills, an eye for design, will be a talented writer, and will be interested in building public relations skills. Additionally, this position will work closely with the Director of Development and Communications to build a public relations strategy. The Marketing & Communications Coordinator will champion all New Moms values including our commitment to diversity, equity, and inclusion, in both strategic planning and performance. Starting Salary: $44,000 - $46,800 DOQ

Key Job Responsibilities:

Marketing & Communications (60%)

• Manage and execute the annual content calendar

• Assist in development of multi-faceted marketing strategy and corresponding assets

• Design and launch email marketing fundraising campaigns

• Serve as production coordinator for all publications. Manage, write, edit and disseminate monthly e-newsletter, and ad hoc e-blasts

• Interact with staff and participants to solicit accounts of impact of New Moms for use in communications and development materials

• Develop fresh story ideas

• Create and maintain organization literature and other forms of communication (print collateral, website content, etc.), both print and electronic

• Coordinate video and photography projects

• Manage New Moms’ social media assets, including campaign ideation and execution

• Monitor and reports on social media outreach, including monthly reporting

• Represents New Moms in public speaking opportunities as needed

Public Relations (25%)

• Develop and execute external marketing strategy for key media contacts

• Research media coverage and industry trends

• Research, develop, and manage media/influencer contact list

• Develop and manage media relationships and coordinate/manage press interviews

• Write press releases if needed, write and submit articles on behalf of the CEO

• Gather and prepare appropriate materials for external speaking engagements

• Work with publication vendors for timely ad submissions

General (10%)

• Work directly with the Development and Database Manager to identify and execute project needs and specifications
• Brief Development and Database Manager & Development Director on design, copy, image, and content needs for promotional and fundraising literature and activities
• Act as a brand steward, upholding brand standards and consistency in all projects
• Conduct branding and communications training during new hire orientation
• Increase operational efficiency and help set up and improve workflow processes when and where needed

Administration and Other (5%)

• Copyedit Development Department written materials

• Upholds the New Moms’ Executive Skills Coaching approach which is grounded in racial equity

• Actively participate in monthly development team meetings

• Actively participate in other meetings as requested

• Participate at each special event with duties as assigned

• Assist Engagement Specialist with in-kind donation pickups as needed

• Protect the organization’s value by keeping information confidential

Qualifications:

Experience:

• Bachelor’s Degree Required; degree in the areas of Communications, Marketing, English, or Journalism preferred.

• More than two (2) years of related experience preferred

• Experience working under tight deadlines and meeting them

Skills:

• Writing proficiency
• Excellent editing and proofreading skills
• Advanced computer skills including use of Word, Excel, PowerPoint
• Basic videography and video editing software skills
• Photography experience is a plus
• Design software skills (such as Adobe Creative Suite or Canva) is a plus
• Social media management is a plus

Traits/demonstrated competencies:

• Must be organized and detail-oriented

• Position requires utmost integrity; ethical behavior and appropriate business practices are expected

• Must be self-initiating and results-driven, taking ownership of multiple projects

• Must have strong interpersonal and communications skills, and ability to work both collaboratively and independently

• Ability to work in an interdisciplinary team approach model, taking individual responsibility and autonomy while also working well in roles leading and serving as part of a diverse team

Other requirements:

• Valid driver’s license, with safe driving record and valid insurance

Other Considerations:

• New Moms employees are required to be fully vaccinated against COVID-19. If you are not able to receive the vaccine for medical or religious reasons, you may seek approval for an exemption through the Director of HR.
• This is an on-site position with a primary office at our Austin location. This position is eligible for a hybrid work schedule which could include up to 3 days per week of remote work if requested. All staff are required to be in the office on Tuesdays, which is our company Core Day.

New Moms’ Benefits: We offer a comprehensive benefits package to full-time employees including health, dental, vision, disability, and life insurance; matching on retirement savings up to 3%; 15 paid holidays; and generous paid time off. We also offer several unique benefits to New Moms: discounts on Bright Endeavors products, free optional spiritual direction services, and half days on Fridays in the summer. Our Flexible Work Options policy allows for staff to work some hours remotely once training is complete. For licensed employees, you will receive over 20 free CEU's during onboarding and an additional 1.5 free CEU's/month throughout employment. We promote professional development and provide time for you to attend other external trainings opportunities as well.