Market Launcher, South Africa

Overview of reach52

52% of the world can’t access healthcare. reach52 is dedicated to improving access to products and services in non-urban areas. We train a network of agents, who use a tech platform we’ve build, to collect data on health and wellbeing needs, run targeted campaigns, and offer a range of products and services in areas they don’t currently reach.

We work with some of the biggest brands on the planet to do this – from J&J, to Pfizer, to Unilever, to UNICEF; leveraging our agent network and data/tech to run targeted campaigns and create new social business opportunities.

We’re in 5 countries, trained over 7,000 agents, and have a core team of 50! We’re venture-backed, going for our next round, looking to grow – and only just getting started!

The role

reach52 has built a strong partnership network across healthcare, technology, government and business services organisations – and we have signed contracts with some of the world’s leading companies including multilateral organisations, corporate foundation, medicine distributors, pharmaceutical companies, NGOs and local governments.

We are currently present in Philippines, Cambodia, Kenya, Indonesia and India and am looking to launch in South Africa in Q3 2022. The successful candidate will spearhead the company incorporation, research, initiation and business development for potential new partners to launch our services, customised to the local landscape.

This role will also include defining our business strategy, managing a pipeline of new opportunities, creating tailored solutions, proposals and managing the full sales cycle. The Market Launcher will oversee program implementation in community sites, perform user acceptance testing and train community health workers and agents on how to use our mobile app to increase access to affordable products and services.

Title:  Market Launcher

Employment: Full time with 6-month probation period

Start Date: ASAP

Location: South Africa

Languages: English, Afrikaans

Reporting to: Senior Manager, Campaigns

The responsibilities

The core role scope and responsibilities will be:

• Grow the reach52 presence in South Africa from ground up, understanding the legal requirements and space that we can operate in, apply for necessary permits and certification
• Work with reach52 partners (government, public health officials, NGOs, growth partners etc) to plan the implementation of our campaigns
• Work with product & engineering team to test, provide feedback and localise our mobile app
• Lead and own all South Africa campaigns to ensure that project timelines, outcomes and budgets are met
• Work with Partnerships team on strategy for new launch sites and inform pipeline for service expansion through effective yet cost efficient methods
• Help design solutions based on community needs (e.g. partner products and services)
• Conduct rigorous analysis of data and results
• Work with management team on other strategic projects as the need arises
• Brief internal stakeholders and work collaboratively with other teams

Who we’re looking for

The ideal candidate will have:

• 3-5 years’ experience in healthcare, project delivery, consultancy and/or training
• Knowledge of healthcare, public health and/or healthcare technology platforms
• Ability to think outside the box in a very innovative way
• Excellent written and verbal communication skills
• Attention to detail, working to deadlines and project management
• Willingness and ability to travel to sites
• Ability to work with developers and translate launch site and other user needs into technology features that can be developed
• Inspire confidence from new partners, and be trusted by them to work with reach52
• Someone with good local health network would be really helpful