Junior Creative Lead

Instill Education is on a mission to transform teaching, learning, and leadership in every classroom on the African continent. We believe that our teachers and school leaders are the greatest levers for change in the education system.  We recently became an accredited higher education institution in South Africa, and launched a game-changing mobile app that offers self-paced, bite-sized modules to help teachers in the professional development journey. More than 50,000 teachers in Ghana, Kenya, and Nigeria have already enrolled for our professional development modules and joined a pan-African community of peers and experts who provide support and feedback along the way.

We are looking to hire a Junior Creative Lead to build the visual identity of Instill Education across all internal and external platforms.

What makes you a great candidate?

You are ambitious, hungry to learn and have a deep passion for education. You want to work in a fast-paced business environment and grow with a young organisation that seeks to change the face of education across the African continent. You want to learn how a start-up works by getting your hands dirty, and getting involved in every aspect of the business. You are excited by the challenge of immersing yourself in new contexts and tackling complex problems. You are not afraid of failure and are driven to improve through robust, data-driven decision-making and feedback. When evaluating your candidacy, we will look for the following:

• Demonstrated commitment to anti-racism, equity, and inclusion
• Ambition to take ownership of challenges and  grow with the business
• Exceptional critical thinker with strong interpersonal and communication skills
• Demonstrated passion for educational development, and closing educational equity gaps, and are strongly aligned with our vision, mission, and values

What does the role entail?

The Junior Creative Lead at Instill Education will be responsible for overseeing the visual design and development of all product, marketing and communication materials. This includes working with the internal marketing and sales team, as well as the digital marketing agency, to create and execute creative campaigns, as well as managing the production of all visual assets. The ideal candidate will be a highly motivated and creative individual with a strong understanding of design principles and best practices, as well as experience using AI tools to create visuals, designs, and suites of templates.

That includes but is not limited to;

• Develop and maintain all product-related graphics and materials
• Steward the visual identity of all Instill Education product and service related offerings
• Work with the Content Marketing Specialist and the Digital Agency on the development and execution of creative campaigns for Instill Education's marketing and communication materials, in collaboration with the internal marketing and sales team, as well as the digital marketing agency.
• Create high-quality, visually appealing designs that are aligned with the company's brand identity, using AI tools where appropriate.
• Manage the production of all visual assets, including logos, illustrations, infographics, social media graphics, and more, using AI tools where appropriate.
• Collaborate with the marketing and sales team to ensure that all creative materials are consistent with the company's overall marketing strategy.
• Creating and maintaining brand guidelines.
• Developing and implementing design standards.
• Managing design budgets and timelines.
• Training other employees on the use of AI tools for design.
• Stay up-to-date on the latest trends and best practices in design and AI.

Selection Criteria:

• Bachelor's degree in design, marketing, or a related field.
• 2 - 3 years of experience in a design role.
• Strong understanding of design principles and best practices.
• Experience with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Experience using AI tools for design, such as DALL-E 2, Imagen, or Canva AI.
• Ability to work independently and as part of a team.
• Excellent communication and interpersonal skills.

Bonus points:

• Experience with video production and editing.
• Experience with motion graphics.
• Experience with user experience (UX) and user interface (UI) design.

Anticipated start:

Location:  Flexible in either Accra, Lagos/ Abuja, Nairobi & Johannesburg

Do our values resonate with yours?

We believe in owning our mission to transform education across Africa. We aim to dream big, work collaboratively, have the courage to learn from failure and embrace ingenuity. practical, inclusive solutions for the communities we serve. If you share our commitment to this challenge, join us in profoundly impacting our education systems.