Insight Data Specialist

Job Purpose

Job Title: Insight Data Specialist

Salary: £37,948 + benefits

Location: Remote working with hub allocated when required.

We’re the charity helping millions of people feel happier and healthier by spending more time on and along our historic canals and rivers. Our tranquil and wildlife-rich spaces provide places to walk, run, bike, boat, fish and rest. It takes an extraordinary team to bring our waterways to life and that is where you come in.

We're looking for an Insight Data Specialist to join our Insight & Evidence team to contribute to the delivery of the Trust’s Key Performance Indicators, insights from the Waterway Engagement Monitor (WEM) Survey and lead on a range of insight projects, which will include tracking audience data, analysing trends and manging commissioned market research to fulfil specific evidence needs for internal audiences at national and regional levels.

This role will lead in the delivery of  research designed to monitor the public’s overall awareness of satisfaction and engagement with the Trust and its waterways. It will also be responsible for the development and growth of behavioural science techniques to refine our surveys and improve various Trust projects and processes. Within the Insight & Evidence team, the role contributes to training and learning resources for colleagues to help inform decisions.

Location/base: This role will be based from home, but with an office ‘hub’ for collaborative team meetings.

Knowledge, Skills/Qualifications & Experience

Key Accountabilities:

• Waterway Engagement Monitor (WEM) – leading on survey design, KPI reporting (e.g visitor numbers & satisfaction) and day-to-day contact with supplier.
• Delivery of annual Boater Survey – leading on survey design, KPI reporting (boater satisfaction) and general reporting of key outputs
• Brand awareness & strength - To support the Brand Team in the evaluation of the effectiveness of activities undertaken to promote brand awareness.
• Campaigns & events - To support the Campaigns and Events Team in the evaluation of the effectiveness and impact of campaigns across different media channels (including digital). Segmentation and extraction of defined-parameter datasets for key activities such as events, campaigns as well as bespoke requests relating to any dimension of held data.
• Working with the Fundraising Directorate - Designs evaluations to provide monthly, quarterly and annual strategic insight via a mixture of bespoke commissions and standard reporting.
• Develop Behavioural Science capability – Ensure behavioural science is used across the Trust’s surveys to ensure robust data collection and internally promote behavioural science as an effective improvement tool for research.
• Media Monitoring, Analysis & Reporting at National & Regional Level – Production of the monthly media monitor report. Media monitoring, analysis & reporting on: number of episodes of coverage; percentage of coverage as a result of proactive work by the Trust; percentage of proactive coverage that had a call to action; tone (positive, neutral or negative); reach – coverage appeared in national or regional media or local or consumer titles; coverage on waterways & wellbeing (linked to outcomes measurement framework).
• Organisational Intelligence – As part of the National Insight & Evidence Team contribute to the regular peer review of all insight data (including demographic profiling) to identify and analyse trends, patterns and trajectories. Monitor industry best practice to ensure our analysis is in line with industry standards.

Knowledge, Experience & Skills:

• Experience in an analytical role within a commercial environment, preferably customer or marketing focused.
• Educated to degree level
• Strong numerical skills with attention to detail
• Good time management and multi-tasking skills with ability to to remain calm and work to deadlines to provide timely analysis
• Confident and able to provide advice and insight to senior management team and advisory boards
• Ability to present data to engage a variety of audiences (for example using data visualisation tools)
• Absolute integrity in handling sensitive personal data
• Experience in survey design, including the use of survey software (e.g. SNAP, Survey Monkey, Qualtrics)
• Ability to work methodically and complete repetitive tasks accurately with excellent attention to detail
• Highly competent at manipulating and interpreting data and varying business needs
• Proactive and able to work on own initiative as well as a part of a team

We reserve the right to close this vacancy early if we receive sufficient suitable applications for the role. Therefore, if you are interested, please submit your application as early as possible.

What We Offer

In addition to your salary of £37,948**,** you will benefit from a competitive contributory DC Pension scheme arrangement, great holiday entitlement and numerous other employee benefits, including several salary sacrifice benefits, all of which can be found here (https://canalrivertrust.org.uk/about-us/work-for-us/our-benefits).

• 25 days paid holiday, plus paid Bank Holidays, increasing to 27 days plus Bank Holidays after 3 years
• Home working status with ‘hub’ facilities available if a need to work outside of home – flexibility. Monday to Friday working, no weekend working.
• Annual £200 personal learning & growth award to spend on any learning related activity – hobbies; aspirations etc.
• Free access to specialist counselling on a range of issues – health; financial; lifestyle; well-being; domestic & neighbourly matters.
• Access to a range of employee benefits including – store discounts; boating holiday discounts; holiday purchase scheme.
• 2 days paid volunteering leave, volunteering for local community project work.

At the Trust we care passionately for our waterways, and as importantly, for those who look after and use them. We strongly believe that a diverse workforce brings with it a diversity of ideas, thinking and ways of working which enhances what we do as a Trust. We are striving to represent the diverse communities that we are a part of and welcome applicants from across all sectors of the community.

All candidates will be treated on the basis of their merits, skills and abilities and solely by being assessed against the requirements for the job.

When you join the Canal & River Trust you become a member of an engaged team working to preserve our heritage for future generations. Come and share your passion and knowledge with a team that makes a difference to millions of people every day.

Find out more about us on our website: https://canalrivertrust.org.uk/about-us