Growth Marketing Manager

About Turn.io

Turn.io powers life-improving conversations.

Our chat platform and impact community enable organizations to scale access to vital services. Our chat platform powers small and large social enterprises, non-profits, and governments who are changing the world for the better. Here are just a few examples of how our customers are using Turn.io to make an impact globally:

• The World Health Organization delivered 60 million messages to over 15 million people during the COVID-19 pandemic, giving them instant access to accurate information.
• Rising Academies improved maths outcomes for children in Ghana through quizzes and tutoring on WhatsApp.
• Pinky Promise is providing affordable, high-quality women's healthcare in India through chat telehealth services.
• The South African National Department of Health is improving health outcomes for 450,000 pregnant women through WhatsApp, offering a 24/7 support line and a self-service knowledge repository.
• The United Nations empowers individuals to take climate action through the “UN Climate Action” WhatsApp service.

We’re a small, global and remote team, from Cambodia to Colombia and everywhere in between. We deeply care about our customers, with user-centricity being at the core of how the entire business operates. Transparency and openness are key to us, where everyone is able to voice and contribute to decisions — big or small. We value a good work-life balance, kindness, empathy and caring about humans.

Sounds like the next role for you? Apply with your resume and cover letter telling us why you're interested in working with Turn.io.

Role Overview

As our first Growth Marketing Manager, you will have a unique opportunity to shape our growth strategy from the ground up. You'll be responsible for driving pipeline and revenue growth by developing and executing innovative marketing initiatives across various channels. Working closely with sales, product marketing, and product teams, you'll align marketing efforts with business objectives.

This role requires an experimental mindset and a blend of strategic thinking with hands-on execution. You'll be operating in an environment with limited historical data, so a passion for driving measurable results in ambiguous conditions is crucial. We expect you to test multiple channels and strategies until we find what works best for our business model.

Key Responsibilities
Strategy & Leadership

• Develop and implement a comprehensive growth marketing strategy to achieve pipeline and revenue targets, complementing our existing sales-led approach
• Demonstrate proficiency in at least two of the following growth marketing areas: Account-Driven GTM (ABM/ABX), Outbound Marketing, Paid Media (SEM & Social), Email Marketing, SEO, Web Optimisation, and Marketing Operations & Analytics
• Own, optimize, and expand our marketing technology stack, including Hubspot and identifying/implementing new solutions for automated outbound and signal-based ABX campaign
• Collaborate with cross-functional teams to align growth strategies, prioritise key accounts, share performance insights, and ensure cohesive messaging

Growth Marketing Execution

• Define key performance indicators and establish full-funnel dashboards to measure, optimize, and scale marketing efforts
• Leverage modern tools and AI to identify target accounts, develop account tiers, and execute personalized, signal-based campaigns
• Manage website tracking, routing, and workflows; create and optimize landing pages, implement SEO best practices, and conduct A/B testing
• Develop and execute paid media strategies across SEM and social platforms, including campaign planning, optimization, and vendor management if necessary
• Partner with product and content marketing to optimize content for search engines and distribute across relevant channels
• Define and optimize the lead handoff process for the sales team, ensuring clear communication and seamless transitions
  Maximize the potential of our Hubspot platform for marketing automation, CRM, and reporting

What We're Looking For
Qualifications

• 7+ years of demand generation or growth marketing experience in B2B SaaS
• Experience building pipeline and demand for a sales-led organization, preferably with a top-down sales model
• Early or growth-stage startup experience preferred
• Demonstrated expertise in multiple growth marketing channels, including paid acquisition, email marketing, SEO, ABM/ABX, website management, marketing operations, and analytics
• Core competencies in marketing operations, marketing analytics, and account-driven GTM
• Proven experience in planning and executing multi-channel marketing campaigns
• Proficiency in modern marketing tools, especially Hubspot, and understanding of AI-driven marketing solutions
• High standards for quality with a focus on customer-centric marketing strategies
• Data-driven approach to testing, iterating, and scaling successful initiatives
• Strategic thinking balanced with hands-on execution capabilities
• Fluent English required
• Global South lived experience

Nice to Haves

• Experience in the Health industry
• Experience managing marketing campaigns in international markets (LATAM, APAC, EMEA) is highly valued
• Particular emphasis on experience in Brazil and India
• Additional language skills are advantageous: Portuguese, Spanish, French, Hindi or other Indian languages, Swahili or other African languages
• Experience working with remote, distributed teams

SDG Impact