Growth Marketer, User Acquisition

Growth Marketer, User Acquisition

Contract (12 months)

US/Canada

Who We Are

With the rising cost of food and the challenges faced by our supply chain, Flashfood has become a staple in many North American families. At Flashfood, we are on a mission to reduce the environmental impact of food waste and provide our communities with easier access to healthy, affordable food. We are tackling this gigantic problem with a diverse team of people from all over the globe.

At Flashfood, we live by our nine culture boards. What are they, you ask? They are a set of principles and values that drive us to stay confident but humble, patient but persistent, united but able to challenge, and most of all, to create a safe space to be authentic and have fun. Our common goal and commitment to a sustainable future keep us motivated to push through all the challenges we face together.

We are purposeful about instilling inclusion into our company culture and are committed to building a blame-free culture where people have the ability to learn and grow. Our current team is over 51% women, and we’re proud to say over 47% female representation within leadership positions.

Who You Are

As a performance media marketer with previous hands-on experience growing apps or games, you understand the nuances and trends in mobile user acquisition. You have experience strategizing and managing a portfolio of mobile advertising platforms, including paid social, programmatic, and other digital advertising.

You’re a results-driven user acquisition marketer who is detail-oriented but loves to see the big picture. You’ve honed your expertise in the past couple of years growing mobile apps or games and are looking for a place to grow and use your powers for good. You have a data-driven mindset and a thorough understanding of the digital and mobile advertising ecosystem. You thrive in a fast-paced environment and you’re ready to roll up your sleeves to test out new channels and platforms.

Most important of all, you care about people and ethics and want to run ads for a company that’s really making a difference in the world. You’re one hell of a teammate and a good day’s work is made great by an opportunity to help out a colleague.

What You Will Do

You’ll own Flashfood’s user acquisition strategy, getting affordable food to more people and reducing food waste through performance marketing activity on mobile advertising partners

• Develop and implement user acquisition strategies to grow our shopper base on mobile advertising such as Facebook, Google Ads, Apple Search Ads, ironSource, and other channels.
• Manage day-to-day aspects of new user acquisition channels campaign creation, performance optimization, landing page creation and optimization, reporting, and budget monitoring
• Set monthly budgets, manage user acquisition goals, and provide performance reports.
• Own Appsflyer, our MMP, and in-platform reporting to measure, analyze, and optimize our user acquisition efforts and performance
• Identify, plan, and execute on new channels and sources for potential growth, including both performance channels and other top of funnel digital opportunities
• Design and test new creative strategies to drive incremental performance improvement across channels with a conversion optimization mindset
• Mentor junior colleagues and influence the structure of our performance marketing function as we grow

What You Will Need

This opportunity is less about years of experience and formal education, and more about skills and approach. If you think you’d be a great fit, don’t hesitate to apply, regardless of where you are in your career journey.

Ideally, you’ll have:

• At least 4-5 years of experience in a digital media role
• Hands-on experience buying mobile media and running campaigns on ad platforms including Facebook Ads, Google Ads, Apple Search, Tiktok Ads, and other programmatic channels
• Strong experience with attribution platforms and MMPs (i.e. AppsFlyer, Branch, etc.)
• Experience with mobile acquisition strategies and best practices, including custom audiences, lookalikes, etc.
• Experience collaborating cross-functionally, working with designers, product managers and developers
• Experience planning and running growth experiments (terms like CTR, LTV, CPATC are part of your core vocabulary)
• Willingness to roll up your sleeves to solve problems and propose new solutions
• Strong analytics expertise to bring forward insights and trends in a way that’s clear and concise with application for the future
• A Bachelor’s Degree or evidence of proficiency in math, statistics, engineering, computer science or business is an asset (took some MOOC courses through Coursera? That’ll do nicely)
• A passion for reducing waste, fighting climate change and making good food more affordable

Company Perks

• Competitive base salary
• Company-wide performance bonus
• Casual and remote-friendly work environment
• Flexible working hours
• Extra long weekends April to September
• Monthly team events (virtual friendly)
• Maternity & Parental Leave Top Up Plan
• Professional development opportunities - $1,000/year
• Work from Home subsidy
• Paid time off for volunteering
• Monthly Flashfood credits

Flashfood is an equal opportunity employer and is committed to providing an accessible recruitment process. Please advise should you need any accommodation throughout the recruitment process. All your information will be treated confidentially.