Global Marketing Manager

Sistema.bio, creating value from waste.

At Sistema.bio, we firmly believe that the transition to renewable energy, the reduction of global greenhouse gas emissions, and the adoption of regenerative farming are crucial for ensuring a thriving world for both current and future generations.

We manufacture and distribute high-quality, affordable biodigesters across Latin America, India, and Africa. Our biodigesters empower farmers to convert waste into renewable energy and organic fertilizer, allowing them to reduce their carbon footprint, increase productivity, and operate more efficiently.

By providing access to innovative biodigester technology, Sistema.bio is dedicated to addressing the interconnected challenges of poverty, food security, and climate change.

We are on a mission to reduce 1% of global greenhouse gas emissions 🌱 🌏.

You have the opportunity to become an integral part of this impactful story!

Your mission at Sistema.bio:

Reporting to the Global MarComs Director, the role of Global Marketing Manager leads the company's marketing efforts by generating demand in all the different markets we opperate. You will be responsible for planning, executing, and overseeing international marketing initiatives aimed at our end-customers (farmers). Additionally, you will support Sales Channel Partners in creating joint marketing plans with Sistema.bio that target end-customers based on current market trends and competitor analysis. You will also identify key objectives and establish metrics to evaluate campaign results.

You’ll be in charge of:

• Developing and executing the global marketing strategy and plans for farmers and funding partners, while collaborating with regional marketing teams to develop and execute their marketing plans, and product launches in regional markets.
• Leading market research and analysis to identify trends, customer needs, and competition in international markets. You will closely work with the Product Management team and R&D team.
• Supporting regional teams to create compelling and localized marketing content, including rural marketing and digital marketing.
• Collaborating with our sales channel partners to develop joint marketing programs and initiatives in order to maximize revenue through our joint relationships.
• Monitoring global, regional, and sales partners campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights to improve marketing campaigns.
• Managing Global Marketing Budget to ensure maximum cost-efficiency.

More about YOU:

• You have a Master's Degree in Marketing or a relevant field.
• You have over 8 years of extensive experience in demand generation, lead generation, or similar marketing roles, with a distinct preference for those with a strong background in emerging markets/frontier countries (e.g., Latin America, Asia, or Africa).
• You demonstrate a proven track record of direct marketing to farmers, particularly for hardware or other product-based solutions.
• You have experience with regional farmer-specific marketing channels in additional to standard digital tools such as social media and SEO/SEM are preferred
• You have a robust understanding of digital marketing channels, content strategy, and campaign execution.
• You are passionate about developing and implementing marketing strategies that yield significant lead generation.
• You are proficient in Microsoft Excel, Salesforce, and other tools, such as Tableau and SQL, to derive insights using data and analytics.
• You have an interest in creative marketing approaches and in creating conversion-oriented content.
• You are fluent in English and Spanish.
• You have a prior experience in a social impact organization, whether for-profit or nonprofit, is considered a valuable plus.

What we offer:

• Passion and Purpose: Join a dynamic social impact company, certified B Corp and immerse yourself in an environment where passion, a strong mission and collaborative spirit converge.

• Global Team, Local Impac****t: Be part of our incredible international team comprising over 360 colleagues across 3 continents. Experience the power of working together toward a common goal that transcends borders.

• Balance matters: We understand that your best work comes from a rested and healthy state. Embrace our commitment to work-life balance with a flexible and accommodating work environment designed to suit your needs.

• Embrace diversity: Join a vibrant workplace with colleagues representing more than 17 nationalities. At Sistema.bio, inclusivity and diversity are not just values; they are the essence of our culture.

• Grow with us: We foster an autonomous work environment that empowers you to contribute, develop, and take ownership of your projects and work. Join our team of doers in a fast-paced scale-up environment where there are plenty of chances to grow and learn.

• Farmers are at the heart of what we do: Dedicate meaningful time in the field to develop a deep understanding of the needs and challenges faced by the farmers. Get ready to have your boots on the ground, making a tangible impact where it matters most.

Your journey with us is not just a job; it's a chance to make a lasting impact.

Other important details:

• This is a full-time position, based in Mexico City (Roma Norte).
• Hybrid work model.
• Starting date as soon as possible.

Eager to witness how we passionately solve humanity's most important problems?

• Immerse yourself in our Youtube channel featuring customer testimonials, mini documentaries and videos showcasing our impact work.
• Don’t miss CACA, our award-winning documentary illustrating how our efforts contribute to combating climate change.
• Check this page to learn more about our commitment to the Sustainable Development Goals.

Sistema.bio is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression.