Oxfam Canada is hiring a
Internal/External Posting Notice
Title: Fund Development Officer, Digital Marketing
Department: Fund Development
Status: Full-time, unionized
Location: Ottawa, ON
Immediate Supervisor: Manager, Annual Giving
Salary: $62,814.53 - $82,659.63
Level: Band 2
Application Deadline: November 4, 2022
Oxfam Canada is an affiliate of the international Oxfam Confederation networked in over 90 countries as part of a global movement for change. Our mission is to build lasting solutions to poverty and injustice with a focus on improving the lives and promoting the rights of women and girls. We work directly with communities, partners and women's rights organizations to challenge the systems that perpetuate inequality and keep people poor. Together we seek to influence those in power to ensure that women trapped in poverty have a say in the critical decisions that affect them, their families and entire communities. That’s why we believe that ending global poverty begins with women’s rights.
Oxfam Canada offers a generous compensation and benefits program. Our comprehensive employee benefits package includes robust health, dental and wellness benefits, flexible working conditions and generous vacation and other leave provisions. We also offer the opportunity to be a part of our global movement for change! If you are passionate about tackling poverty, inequality and injustice around the world, believe in advocating for women’s rights and ending patriarchy, and share our values of Empowerment, Solidarity, Inclusiveness, Accountability, and Courage – we want you on our team!
S****COPE OF POSITION:
The Fund Development Officer, Digital Marketing, is responsible for proposing and delivering donor acquisition, donor journey and income strategies from digital channels, to support Oxfam’s mission. Reporting to the Manager of Annual Giving, this position will be a key contributor within the Annual Giving Unit team, to execute an integrated mass marketing fundraising program that maximizes digital revenue, ROI and achieves overall program goals. They will play a hands-on role in designing, executing and optimizing digital fundraising and marketing campaigns and tactics to inspire donor support and increase conversions, working to ensure a seamless user experience and high performing program across email, website donation pages, paid ads, search, etc, for all online giving opportunities and products (ie: monthly giving, one-time giving, tribute giving, symbolic giving, peer-to-peer, 3rd party platforms).
This is an exciting opportunity for someone who is passionate about gender justice and ending global poverty, is creative and solutions oriented with a high level of proficiency, confidence and curiosity in using a range of digital tools and platforms to achieve results.
MAJOR RESPONSIBILITIES**:** (This is not an exhaustive list of duties to be performed)
Digital Fundraising Program Development and Execution:
Propose, collaborate on and execute digital strategies to increase fundraising revenues by attracting more donors, inspiring existing donors, ensuring donors are engaged through digital supporter journeys and increasing their level of giving over time.
Contribute to the development of annual integrated fundraising campaigns and appeals, including, as applicable: agency briefing, concept development, creative implementation, copy writing/editing, production and deployment.
Create, deploy and report on e-mail marketing activities to support fundraising and donor journey objectives (i.e. – email updates, welcome series, e-newsletters, impact reports and appeals).
Optimize and improve email lists, opt-ins, open and click rates; conduct annual supporter email hygiene
Build and maintain online donation and action forms for maximum donor engagement and conversions, create appropriate conditional content and gift arrays based on segment strategy
Ensure all appropriate tracking is set-up and leveraged for all digital initiatives, develop strategies based on tracking insights
Develop and execute digital A/B testing for email, ads and donate pages.
Create and use donor segmentation to ensure donors receive appropriate calls to action, stewardship and communications to achieve business goals while ensuring donor journey plans are respected and according to donor preferences.
Develop trigger-based and lifecycle based automated communications where appropriate.
Execute rapid-onset humanitarian appeals (paid digital ads, search, social, custom donate forms, emails, etc.)
In collaboration with Communications Officers, leverage the website, Google grant, paid ads, SEO, news media and social media strategies for optimum revenue generation, providing analysis and recommendations.
Support digital lead generation strategies to build our pipeline of potential donors, supporters and event participants.
Maintain and update the annual digital fundraising calendar, using Asana and other tools.
Identify and propose innovations within digital marketing, fundraising, e-commerce and email stewardship, and adjust strategies and tactics as required.
Ensure that all digital program initiatives are in compliance with national and provincial regulations including, but not limited to PIPEDA, CASL, CRA, CMA, Imagine Canada’s Ethical Fundraising and Financial Accountability Code and AFP’s Code of Ethical Principles and Standards and AODA accessibility legislation.
Participate in Oxfam International Digital Fundraising Group and other designated digital working groups as appropriate.
Digital content:
Program Analysis, Data & Reporting:
Financial and Budget Management:
Work with the Manager of Annual Giving to develop a detailed annual revenue, donor activation and expense plan and budget for the digital program
Monitor monthly digital revenue and expenses to ensure targets can be met, including projections and reforecasting for the digital program
Review program expenditures and process invoices in a timely manner
REQUIRED EXPERIENCE, KNOWLEDGE & COMPETENCIES**:**
In addition to competitive pay, we offer:
** MUST be eligible to work in Canada **
If you don’t see yourself reflected in every job requirement listed in the posting above, we still encourage you to apply.
Oxfam Canada is committed to diversity and equity around the globe and in our workplace. All our work is led by three core values: Empowerment, Accountability, Inclusiveness. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, persons of minority sexual orientation or gender identity, visible minorities, and others who may contribute to diversification and share our values. If you are invited to continue the selection process, please notify us as soon as possible of any particular adaptive measures you might require. Applicants are encouraged to share accessibility needs in the application process, and every attempt will be made to accommodate them.
Important Note: All offers of employment are conditional upon signing our strict code of conduct, subject to satisfactory references and may be subject to appropriate screening checks. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for Oxfam Canada.
For additional career opportunities within Oxfam Canada, please visit oxfam.ca/employment-oppportunities. Please note that we are not able to offer internships or overseas volunteer placements.
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We thank all those who apply, however, only those selected for an interview will be contacted.