Email Marketing Specialist

One Tree Planted is a leading global nonprofit organization dedicated to reforestation. Our
mission is to make it simple for anyone to help the environment by planting trees. With a global
network of partners and volunteers, we’re committed to restoring vital ecosystems and fighting
climate change one tree at a time.

POSITION PURPOSE:

We are seeking a creative and skilled Email Marketer to develop and optimize email marketing
strategies that connect with our target audience and drive impactful results. This role involves
managing the end-to-end process of email campaigns from content creation to performance
analysis, with a focus on fostering strong relationships with our subscribers. Reporting to the
Senior Marketing Manager, the Email Marketer will collaborate with cross-functional teams to
ensure email efforts align with broader organizational goals.

POSITION RESPONSIBILITIES:

• Develop and execute comprehensive email marketing strategies to achieve
  organizational goals and enhance subscriber engagement.
• Design and implement email marketing campaigns, including developing copy, creating
  templates, building segmented lists, and managing campaign schedules and calendars.
• Create engaging brand-aligned content with compelling subject lines, visuals, and calls
  to action to maximize subscriber engagement.
• Monitor and analyze email performance metrics such as deliverability, open rates,
  click-through rates, conversions, and ROI by utilizing UTMs.
• Conduct A/B testing on email elements like subject lines and content to improve
  campaign performance.
• Maintain database accuracy and hygiene, ensuring compliance with with GDPR and
  and other data protection regulations.
• Use data insights to identify optimization opportunities and enhance email targeting and
  personalization.
• Grow the email subscriber base by utilizing strategically placed sign-up forms, gated
  content and partnerships.
• Report campaign results to manager and leadership, providing insights and
  recommendations to refine email marketing strategies.
• Collaborate with design, content, social, website, and analytics to align email marketing
  initiatives with broader campaigns.
• Stay updated on industry trends, tools, and best practices to drive continuous
  improvement and innovation in email marketing efforts.

POSITION REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or similar.
• Minimum 3-5 years of experience in an email marketing role.
• Proficiency in email marketing platforms such as Klaviyo, Hubspot, or similar.
• Familiarity with HTML and CSS for email template customizations.
• Strong understanding of GDPR, CAN-SPAM, and email deliverability best practices.
• Proficiency in data analysis and reporting tools like Google Analytics.
• Experience with A/B testing and email campaign optimization.
• Excellent written and verbal communication skills, with a creative and curious mindset.
• Strong attention to detail and organizational skills.
• Experience with CRM integration and donor segmentation strategies.
• Certifications in email marketing or related fields (asset).
• Experience working in a non-profit organization (asset).

COMPENSATION & BENEFITS

COMPENSATION:  Typical starting range is $56,000 USD - $60,000 USD which will be based on skills, location and experience. Annual performance increase may be available but not guaranteed.

• Flexible work environment
• Competitive PTO Plan
• Health and Wellness plans for U.S. Staff
• Retirement plans with competitive employer contribution

SUBMISSION REQUIREMENTS:

1. Cover letter indicating your interest in the position and why you think you would be a good fit with the organization.
2. Your resume.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Responsibilities, duties may change, or new ones may be assigned at any time with or without notice.  One Tree Planted is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Keywords

Email MarketingEmail MarketerMarketing StrategiesSubscriber EngagementCampaign PerformanceData InsightsEmail TargetingPersonalizationEmail Subscriber BaseCampaign ResultsIndustry TrendsBest Practices