Director, Stakeholder Experience

Job Description - Director, Stakeholder Experience

Direct Reports: Communications Coordinator (full-time), Volunteer Engagement and Training Manager (4 days/week), Volunteer and Association Development Officer (1 day/week)

OUR VALUES IN THE CREATION OF THIS ROLE

As a growing, intentional organization, we believe that brilliance surfaces when one is given a role that leverages both their existing experience and their transferrable skills, making a position that is both familiar and new. This role is bound to challenge and excite the right candidate.

Working with three interconnected and interchangeable communities - volunteers, donors and the general public - we are looking to hire a talented team member to build and lead the delivery of top-class experiences, engagement and education for these stakeholders. The end result: greater brand loyalty and support for our organization and the clients we serve, with the higher aim of equipping people with the tools, experience and knowledge to be powerful changemakers in the community.

WHO WE ARE

Up With Women / Exponenti’elles is a national charity dedicated to helping women and gender diverse individuals experiencing low income build a sustainable pathway out of poverty and realize their full potential. Currently serving in 5 provinces (British Columbia, Alberta, Ontario, Quebec and Nova Scotia) and growing, Up With Women/Exponenti’elles is committed to serving our clients in the official language of their choice, anywhere within our service areas.

WHAT WE CAN OFFER

We are a team of passionate, innovative professionals, many with lived experience of the intersecting issues of poverty. We are flexible, pro-parent, pro-mental health, and pro-human. Together, we take pride in cultivating a thriving and enjoyable workplace that values diversity, equity, and inclusion. Click here to hear directly from our employees about what it`s like to work with us.

Benefits: Health Plan (Paramedical and Dental), Health Spending Account, group insurance (Life, Dependent Life, AD&D), Peace of Mind plan (i.e. prescription drugs, accidental dental, hospital care, etc.), birthday off, internal psycho-social resources, access to one on one coaching as available, and a positive and innovative office culture grounded in our core values of humanity, integrity, humour and purpose.

WHO YOU ARE

Reporting to the CEO, you are a results-oriented, a strategic communicator, and a highly organized leader. In this senior role, you will be responsible for developing and executing Up With Women/Exponenti’elles' marketing and communications and stakeholder experience strategies for individual donors and volunteers.

As we are a growing organization this Director will also have a roll-up-your-sleeves mentality so they can not only lead, but also be directly involved in tactical activities, where needed, as we continue to grow the organization and thus the team within the department.

As a key member of the leadership team, you will collaborate with partnerships, programs, and finance departments to develop strategies and annual plans and budgets to ensure your portfolio of accountabilities grow in order to achieve the goals of the strategic plan. As such you will ensure marketing, communications, and stakeholder engagement strategies are aligned with the organization's strategic priorities.

Additionally, you will provide leadership to direct reports, ensuring effective performance and professional development and foster a collaborative environment and offer ongoing mentoring to enhance team capabilities.

KEY GOALS FOR THE FIRST YEAR:

• A volunteer community that feels more connected to our cause and to each other through a high quality volunteer experience, connector events and great communication and education programming and experience..

• Greater engagement of the public and volunteers as supporters, ambassadors and donors.

• Marketing and communication that inspires, educates and builds love, loyalty and awareness.

WHAT YOU’LL DO

Volunteer Experience (35%)

• Volunteer Engagement Strategy: Work closely with Director, Partnerships, and the program team to build, execute, and refine volunteer experience strategies that include effective communication materials aimed at recruiting, retaining, and engaging corporate employee and coach volunteers. Create dynamic volunteer stories, testimonials, and content that highlight the impact of volunteerism and encourage continued participation to share with corporate partners, associations, and public audiences.

• Conversion Strategy: Develop, test and execute a conversion strategy that turns delighted volunteers into delighted donors.

• Volunteer Experience: Work with the Volunteer and Association Development Officer and the Volunteer Engagement and Training Manager to build the volunteer experience strategy, including the volunteer journey, local networking gatherings and learning events.

• Accreditation & Training: Oversee and support the training development, delivery and accreditation process for volunteer programs, ensuring that they meet continuing education requirements for partner associations, and funder requirements. Support the development of engaging materials that communicate the value and impact of the volunteer training programs to both external and internal stakeholders.

• Partnership Expansion: Collaborate with professional bodies (e.g., ICF, CPA Canada, CMA) to expand the network of volunteer coaches. Develop tailored communication strategies and materials to engage with these organizations and volunteer coaches to foster strong partnerships.

Marketing & Communications (35%)

• Marketing: Work with leadership and internal teams to develop and execute comprehensive marketing and communications plans to support outreach and engagement.

• Public & Media Relations: Manage proactive media outreach, oversee press releases, and cultivate key media relationships to position Up With Women/Exponenti’elles as a thought leader.

• Content Strategy & Creation: Lead the creation and management of content across multiple platforms, including social media, blogs, newsletters, and website. Ensure consistent and engaging messaging.

• Brand Development & Public Recognition: Collaborate with Director, Partnerships on the public recognition strategy for corporate partner, including social media campaigns, promotional materials, and cause-marketing initiatives.

• Digital Engagement: Develop and implement a robust digital marketing strategy to enhance online engagement. Monitor campaign performance using analytics tools to assess and optimize marketing efforts. Develop the strategy and oversee the regular updating of digital mediums with fresh, relevant content in alignment with the organization’s overall branding and marketing strategies.

• Thought Leadership: Position the organization as an industry thought leader through speaking engagements, media interviews, and content creation.

• Program Support: Work closely with the programs team to design and create both print and digital materials that support program objectives, client engagement, and external communications.

• Annual Report Creation: Lead the development and creation of the organization's annual report as a tool of impact of the organization's work, financial transparency, and stakeholder engagement.

• Campaign Calendar: Develop and manage a comprehensive communications calendar to coordinate all organizational communications efforts.

Donor Engagement (20%)

• Fundraising Strategy: Lead the development of an annual individual fundraising communications and engagement strategy and plan to grow revenues to support the strategic plan objectives.

• Diversification of Revenue: Develop strategies and plans to expand from current donor stakeholders to one that can support growth to meet the long-term needs of the organization, including possible revenue generation through the monetization of our training assets.

• Database: Ensure all donors and key information are captured in Salesforce (or NXT) and ensure processes are in place to support consistent practices of donor data management.

• Stewardship: Develop outstanding practices to ensure all donors have a delightful experience that feels personalized and reflects their specific interests, aspirations and accountability requirements.

• Other: As the organization grows, work to adapt team practice and strategies in order to meet the overall goals and objectives of the strategic plan.

Other Responsibilities (10%)

The remainder of time is left open for any people management, business planning, strategy & implementation that doesn’t already fall within the above accountabilities.

KNOWLEDGE & SKILLS

REQUIRED:

• 10+ years Fundraising and/or Business Development experience with a focus on customer/donor relationships in the context of revenue development

• 10+ years of experience in marketing and communications, with at least 5 years in a leadership role

• Demonstrated Excellence in Project Management

• Demonstrated success in digital marketing, social media and content strategy

• Demonstrated leadership of direct reports in effective execution of annual plans

• Strong verbal and written communication skills, with a strategic and creative approach.

• Proven experience in collaborating and leading cross-functional teams and managing diverse priorities.

• Ability to engage and inspire a wide range of audiences, from volunteers to clients, to donors.

• Experience in managing media relations and thought leadership initiatives.

• Ability to work in a fast-paced, dynamic environment, managing multiple tasks simultaneously.

• Valid driver’s license and access to a vehicle.

• Strong proficiency in Microsoft Office Suite, and experience with project management tools

PREFERRED:

• Skills in graphic design and the creation of visually engaging content, including social media graphics, infographics, and digital/print promotional materials an asset.

• Experience with Salesforce or other CRM tools is an asset.

• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva).

• Bilingualism in French and English is an asset.

We are truly appreciative of the time individuals put into applying. With the limitations of time, only those selected for an interview will be contacted.

Application deadline by 5pm EST on March 2nd, 2025