Director/Senior Director, Marketing

Job Title:                 Director, Marketing

Location:                 Remote - Worldwide (with significant overlap with US business hours)

Start Date:              Immediately

Reports to:             Chief of Communications

About Verra

Verra is a global leader helping to tackle the world’s most intractable environmental and social challenges. As a mission-driven non-profit organization, Verra is committed to helping reduce greenhouse gas emissions, improve livelihoods, and protect natural resources across the private and public sectors. We support climate action and sustainable development with standards, tools, and programs that credibly, transparently, and robustly assess environmental and social impacts and enable funding for sustaining and scaling up projects that verifiably deliver these benefits. We work in any arena where we need clear standards, a role for market-based mechanisms, and an opportunity to generate significant environmental and social value.

Verra manages a portfolio of standards, including the:

• Verified Carbon Standard (VCS)– the world’s leading carbon crediting program, with more than 1,600 registered projects in 80 countries and accounting for two-thirds of all voluntary carbon market transaction volume.
• Sustainable Development Verified Impact Standard (SD VISta)– a flexible framework for assessing and reporting on the sustainable development benefits of project-based activities.
• Climate, Community & Biodiversity (CCB) Standards– to identify projects that simultaneously address climate change, support local communities and smallholders, and conserve biodiversity.
• Plastic Waste Reduction Program– to enable robust impact assessment of new or scaled-up waste recovery and recycling projects around the globe.

About the Position

With the rapid growth in carbon markets increasing media attention and scrutiny of the field, Verra is seeking a Director of Marketing to lead the development and expansion of the organization’s marketing efforts. The ideal candidate is a skilled marketing strategist who is savvy in the climate and sustainability space and can drive creativity and enthusiasm in others. They will have experience building marketing programs from the ground up, possess exquisite communication and interpersonal skills, and be well-versed with the latest marketing techniques, best practices, and tools.

You bring with you...

• 10-15 years of experience in marketing, sales, and brand development.
• BSc/BA in Business Administration, Marketing, Communications, or related field
• Experience in sustainability, climate, and/or carbon markets preferred.
• Experience conducting general market research to keep abreast of trends and competitors’ marketing movements.
• Experience building brands and supporting the development of compelling graphic and textual language.
• A thorough knowledge of web analytics (e.g., Google Analytics, WebTrends, etc.) and Google Adwords.
• Experience managing consultants, freelancers, and other suppliers, including contract negotiation and management.
• Excellent leadership and organizational skills.
• A customer-oriented, team-focused, collaborative approach.

In this role, you will grow and expand your expertise by...

• Gaining an intimate understanding of carbon finance, which will become increasingly important as the world moves to net zero emissions in the coming decades.
• Becoming an integral part of the world’s leading environmental and social standard setter.
• Becoming intimately familiar with key players in the expanding universe of carbon finance.

You will know you are successful if...

• You develop Verra’s marketing strategy from the ground up, including building out the team as needed, to support the development of Verra’s core and emerging programs.
• You have identified and understand Verra’s target audiences, competitors, supporters, and unique value propositions and have incorporated this into regular campaigns and initiatives.
• You actively support Verra’s overarching stakeholder engagement strategy, recommending and producing collateral materials and products to support targeted outreach.
• You regularly provide strategic advice to all levels of the organization to support the development of successful products and services.
• You regularly conduct customer, brand, and product research initiatives.

You will join a team...

• From diverse locations and backgrounds, including carbon market experts, project developers, consultants, climate negotiators, researchers, auditors, and more.
• Committed to driving finance at scale to projects and programs that advance climate action and sustainable development through high-quality standards and programs.
• That embodies Verra’s values, which include Teamwork, Results, Integrity, Balance, and Exploration.

Compensation at Verra

• To help us attract and retain top talent, Verra pays employees competitively to the market. In return, we expect each employee to, at a minimum:
  • Meet expectations in terms of work effort and performance;
  • Take the initiative to build the skills and knowledge needed to do their job effectively; and
  • Embody Verra’s values.

We will recognize employees who go beyond expected performance with salary increases and/or promotions, but the bar for earning those rewards is high.

Salary is one component of Verra’s total compensation package, which also includes:

• Health, vision and dental care, and life insurance;
• Verra contributions to each employee’s retirement plan;
• Verra contributions as required by national labor laws in countries where staff are located;
• Paid Time Off (PTO), comprising 22-30 days plus eleven floating holidays, sabbatical after five years of service, and other leave allowances; and
• Funds to support professional development.

How to Apply

To apply, please send us the following:

Cover letter (not to exceed one page)

Resume/CV (not to exceed two pages)

*Please add app.bamboohr.com to your contact list to ensure you receive emails from us*

Verra provides equal opportunity for all job applicants and employees and is committed to providing a work environment free of discrimination. We conduct our recruitment and hiring without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, age, marital status, pregnancy, physical or mental disability, genetics, veteran status, or any other characteristic protected by applicable federal, state, and local law.