Director of Brand and Retail Marketing

Director of Brand and Retail Marketing

Who We Are:

With the rising cost of food and the challenges faced by our supply chain, Flashfood has become a staple in many families in North America. At Flashfood, we are on a mission to reduce the environmental impact of food waste and provide our communities with easier access to healthy, affordable food. We are tackling this gigantic problem with a diverse team of people from all different walks of life.

When food gets thrown out, most times it ends up in a landfill and gets covered by other garbage, rotting and producing methane gas. Flashfood partners with grocery chains to allow them to sell surplus food through the Flashfood app at significant discounts for its users while reducing store-level food waste.

We take great pride in our accomplishments and are honored to be recognized as one of Fast Company’s World’s Most Innovative Companies for 2023, ranking #1 in the Social Good Category. This acknowledgment reaffirms our commitment to driving positive change in the industry. Flashfood has also been designated as a Great Place to Work and our team is growing! As we continue to grow, we are focused on fostering a culture of inclusion, where every individual feels valued, respected, and empowered to thrive.

What You Will Do

As Flashfood’s Director of Marketing, you’ll be responsible for creating and executing strategic marketing programs for Flashfood across North America, with a primary focus on the US. Working both as an individual contributor and a people leader, you’ll work closely with our Marketing Manager and Marketing Specialist to build brand awareness, drive shopper loyalty and execute on new market expansions.

• Create and deliver innovative marketing plans that drive brand awareness and shopper acquisition
• Collaborate cross-functionally to develop market-specific approaches, working in lockstep with Partner Development and Growth & Impact teams to define opportunities and solutions
• Nurture relationships with retail partners to align goals and expectations, ensuring that Flashfood is a delight to work with at every turn
• Own the development of marketing assets and content across channels, producing sharp creative briefs that inspire internal and external creative partners
• Ensure all outgoing brand messages are cohesive and compelling across tactics such as in-store, web, performance marketing, organic social, etc. and aligned with objectives, channel, and audience
• Work closely with Communications, as well as other internal teams and external partners, to ensure flawless execution of integrated programs
• Build a results-driven culture through proactive analysis, leveraging self-service dashboards and briefing analysts on key units of work, to ensure continuous improvement across all marketing initiatives

What You Will Need

• Minimum of 7 years in consumer marketing, with specific experience in tech or innovative consumer brands
• Demonstrated experience in strategic and creative campaign development
• Ability to negotiate contracts, manage budgets and manage projects through initiation to completion
• Deep understanding of strategy, planning, implementation, and idea generation
• Experience developing cross-channel campaigns, with specific experience building compelling in-store activations and bridging the gap between digital and in-store
• A strong network of industry contacts within retail and marketing
• Ability to work collaboratively and cross-functionally, navigating ambiguity and delivering stakeholder alignment
• Undergraduate degree in Business, Marketing, Communications, or other relevant discipline (equivalent work experience will be considered)
• Bilingualism (French or Spanish) is a bonus

Keywords

DirectorBrandRetailMarketingStrategicCampaignDevelopmentBudgetsProjectsImplementationCommunicationCross-ChannelActivationDigitalIn-StoreBilingualism