Direct Marketing Specialist

About ChildFund Australia

ChildFund Australia is an independent international development organisation working to reduce poverty for children in developing communities. Our mission is to partner to create communities and systems change, which enables vulnerable children and young people, in all their diversity, to assert and realise their rights.

We're also a member of the ChildFund Alliance – one of the world’s oldest and most experienced child-focused development agency networks. With a global network of 12 organisations, the ChildFund Alliance assists almost 23 million children and families in 70 countries around the world.

ChildFund Australia directly implements and manages development programs in Cambodia, Laos, Myanmar, Papua New Guinea, Timor-Leste and Vietnam, while also supporting projects delivered by partner organisations throughout Asia, Africa and the Americas;  our work is funded through, among other sources, generous public donations and government grants.

Join us in realising our vision of a world without poverty where all children and young people can say: "I am safe. I am educated. I contribute. I have a future."

About the role

As a key member of the Fundraising Team, you will be responsible for supporting the creation, implementation and optimization of ChildFund Australia’s email marketing and paid digital marketing. In partnership with ChildFund’s Digital Agency you will leverage industry insights and marketing best practice to develop compelling and engaging social media campaigns.  Together with the Senior Digital Marketing Specialist you will be instrumental in the development of behaviour-based cross-channel engagement and conversion journeys.

This role is a permanent full time role based in our office in Surry Hills, Sydney. We’re also supportive of flexible working arrangements, including allowing our employees to work-from-home some of those days if the responsibilities of the role permit it.

Key duties of the role

• Working with an external agency, lead and deliver the paid digital marketing activities across paid social and online display advertising
• Collaborate with the Communications Team to align paid and organic social media activities
• Support the strategic direction, delivery and optimisation of all email marketing communications across single giving and regular giving
• Support digital strategic objectives and organisational campaign activity
• Monitor online fundraising campaigns, updates, and reporting
• Promote and integrate gender equality, disability, and social inclusion into day-to-day work

Qualifications & Experience

• Tertiary education in marketing, communications and/or work experience in related area
• Demonstrable experience using digital platforms including, but not limited to; email marketing platforms, Facebook, Twitter, Instagram, LinkedIn etc.
• Sound experience (with high creativity) in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable content creation and curation experience, including copywriting and general design
• Experience and knowledge of social media analytics and reporting tools
• Experience in analytics and data‐driven marketing
• Experience in user funnels, A/B and multivariate testing
• Experience working with and managing external agencies

Desirable Qualifications & Experience

• Experience working with CRM systems (preferably Salesforce), Marketing Automation tools; (preferably Salesforce Marketing Cloud)
• Fundraising experience.

Skills & Qualities

• Creative thinker and motivator, energetic, with an entrepreneurial spirit

• Team player, supporting others in achieving their & the organisation goals

• Up to date with the latest trends and best practices in marketing and measurement

• Combines intellectual curiosity with analytical skills

• Change champion

• Self-starter, ready to take initiative

Working at ChildFund Australia

Some of the benefits of working with ChildFund Australia include:

• A remuneration package continuously benchmarked against local employment conditions to ensure we offer competitive employment conditions appropriate to our sector
• Support for flexibility in the ways you work, which allows our people to to maintain a healthy work-life balance.
• A hybrid working model (we currently allow employees to work from home 50% of the time).
• Not-for-profit salary packaging benefits. This allows our employees to reduce their tax liability on a portion of their income.
• Access to mental health support through our EAP, Uprise, a service that gives our employees access to professional psychological support for personal, family, mental health, and employment-related matters for you and your family.
• Support for employee learning & development, including through on-the-job & external training, coaching, workshops, and our online learning platform, the ChildFund Academy.

Department: Fundraising

Location: ChildFund Australia, Level 8, 162 Goulburn Street, Surry Hills NSW 2010

Employment: Full Time

Reports to: Individual Giving Manager

Other Information: Must have full working rights in Australia.

Applications will be considered on a rolling basis, so please don't hesitate to apply as soon as possible!

Email us at hr@childfund.org.au if you have any other questions about the role.

ChildFund Australia believes in a global community where children are safe and can reach their full potential. We take extensive steps to safeguard children in any work done by our people, i.e., our staff, volunteers and interns, supporters, partners, board members, ambassadors and suppliers. We strive to keep children safe through child safe practices, and rigorously ensure we prevent, oppose, and combat all exploitation and abuse of children and vulnerable people. As part of this commitment, all people working with us will undergo relevant background checks before joining ChildFund Australia.

At ChildFund Australia, all staff must remain alert and responsive to any child safeguarding or sexual exploitation, abuse, or harassment (SEAH) risks. Staff will acquire the knowledge and skills needed to understand our Child Safeguarding and PSEAH policies & procedures, promote strong safeguarding practices, and conduct themselves consistent with these policies.

In line with our values, diversity of people and ideas is critical to our work and our success at ChildFund Australia. We strive for a team culture that is welcoming, inclusive, and supportive. Childfund is an Equal Employment Opportunity (EEO) employer and strongly encourages people from all backgrounds, abilities, and identities to apply for any vacancies.