Digital Marketing Specialist

Growcer is the Canadian leader in the design and manufacturing of modular hydroponic systems. We provide solutions that enable commercial food production in virtually any climate, thereby empowering businesses, entrepreneurs, communities, institutions, and conventional farmers to grow food locally throughout the year. Growcer's work has been recognized with awards including Fast Company's World Changing Ideas and the Entrepreneurs' Organization and was featured on Season 13 of CBC's hit show, Dragons' Den.

As we enter our next phase of growth, we're seeking a dynamic Digital Marketing Specialist to join our team. Effective Growcer employees are tenacious, enjoy working in a fast-paced environment, and are comfortable working on big-picture challenges with lots of autonomy. All positions and work responsibilities tie back to our mission of empowering people to feed the world more sustainably, and applicants who are laser-focused on contributing to the creation of a better food system will find a workplace and team that shares their vision for sustainable agriculture.

At Growcer, our mission is to build modular vertical farms that can be used by anyone, anywhere to grow hyper-local produce.

Reporting to the Sr. Manager, Marketing, we are looking for a driven Digital Marketing Specialist to contribute to our marketing and communications campaigns, furthering Growcer’s brand equity and maximizing impact to our inbound channels. This role will get a high level of exposure across the organization and offer the opportunities to have a significant impact for our business and our mission.

What You’ll Be Doing

• Executing holistic marketing and communications campaigns, developing messaging, digital marketing strategies and tactics across all channels.
• Owning our email marketing channel, and developing new strategies and campaigns to increase engagement and click through across multiple segments.
• Executing on our social media strategy and providing key insights and advising on new strategies and opportunities.
• Coordinating and executing plans through project management combined with ongoing collaboration and communication with key stakeholders across Growcer and beyond.
• Contributing to content development and communications as needed.

Who You Are

• A strategic self-starter with 2-3 years of digital marketing experience.
• A creative thinker with excellent problem-solving and judgment skills.
• Experienced in CRM tools such as Hubspot, and an ability to create in the Adobe Suite, Canva, and email marketing platforms.
• Fluent in digital marketing tools and applications (e.g. Google Analytics, Squarespace/Wordpress, SEO tools such as Semrush ahrefs, and Serpstat).
  A demonstrated writer, proofreader, and editor with a solid understanding of project management and a strong attention to accuracy and detail.

Nice to have:

• A background in agriculture, food tech/ag tech, horticulture.

Why Growcer

• Innovative organization that values constant learning and growth.
• Competitive pay, health benefits, and HSA, “Growcer Days” (a.k.a. team rest days), 3 weeks vacation to start.
• The ability to contribute to an emerging industry and work with some of the brightest minds in controlled environment agriculture.
• A collaborative environment with passionate, considerate co-workers, approachable leadership, and a respectful and healthy work/life balance.
• Clear KPIs and goals, and ability to contribute to interesting and engaging cross-functional projects solving real-world problems.

Compensation

• 6-month contract (with possibility of extension to full-time permanent)
• Equivalent to yearly salary band: 60 000-70 000 commensurate with experience.