Digital Marketing Director

This position can be based out of one of the WRI offices in US, Mexico, Colombia, Brazil, and UK. Existing work authorization is required at the time of application submission for the country office designated. WRI is not able to sponsor work authorization for this position.

Digital Marketing Director, Core Communications

About the Program:

Communications and marketing are crucial to WRI’s ability to bring about rapid, systemic changes to the health of society and the planet. The WRI Core Communications team works to expand WRI’s reach, reputation, and impact, and oversees strategy and outreach for the Institute in support of WRI leadership, programs, centers and international offices.

Job Highlight:   Reporting to the Global Director of Digital Communications, you will be responsible for the strategy and execution of WRI’s digital marketing initiatives. Using both your creativity and technical expertise, you will take a hands-on approach to building our capacity to effectively utilize marketing tactics and technologies to increase our awareness among and engagement with new and existing audiences, as well as cultivate a base of individual supporters through online channels.

You will manage a small team of digital marketing professionals, and additionally be supported by team members from the Core Communications team, various staff across WRI, as well as external vendors.

What you will do: Strategy and steering (25%)

• Devise and sustain an effective online marketing and promotional strategy for WRI that increases the impact of its work and helps attract new resources.
• Consult with and garner support from key internal stakeholders – including senior leadership – to advance our digital marketing strategy and initiatives.
• Establish and track key performance indicators that will ensure that organization’s objectives related to digital marketing are being met.
• Research new and emerging technologies and platforms and implement tools that meet the needs of the organization and align with its long-term strategy.

Implementation and execution (50% time)

• Lead the implementation of digital marketing initiatives and campaigns in accordance with the organization’s strategy.

• Ensure that best practices and standards are utilized, and that marketing technology and digital tracking systems are functioning properly to support campaigns and deliver accurate reporting results.

• Oversee marketing research activities and drive experimental initiatives to enhance the performance of our digital marketing campaigns.

• Manage the digital marketing budget to ensure maximum cost-efficiency and return on investment.

Team management and organizational development (25% time)

• Manage internal team members and vendors to ensure digital strategy is executed and team’s overarching goals are met.
• Set goals working with team members to ensure team growth and professional development, review and evaluate work and prepare performance reviews.
• Support internal programs, centers, and functions with advice and consultation on marketing topics.

What you will need:

• Education: You have a completed Bachelor's degree; Master’s degree preferred.

• Experience: You have a minimum of 10 years full-time relevant work experience and 5 years full-time supervisory experience in digital marketing and strategy – including campaign planning, social media and content marketing, email/direct marketing, SEO/SEM, marketing automation, and e-commerce/fundraising.

  • You have successfully implemented large-scale digital and / or integrated marketing programs and managed teams and projects effectively – while communicating a strong vision to senior leadership and internal stakeholders.
  • You have a successful track record managing complex IT projects / systems and working with technical platforms, vendors and developers to collect and utilize marketing related data to drive campaigns.
  • Experience working in a large, matrixed global organization and/or with NGOs / fundraising a strong plus.

• Languages: Verbal and written English fluency required.

• Requirements: Existing work authorization is required where this position is based. WRI is unable to authorize visa work authorization.

Potential Salary: Salary is commensurate with experience and other compensable factors. WRI offers a competitive remuneration and benefits package.

How to Apply:   Please submit a resume with cover letter including the WRI office location in which you are legally able to work by the date of 16 February 2023.  Applicants must apply through the WRI Careers portal to be considered.

What we offer:

• A competitive salary

• Access to the WRI global network with the opportunity to exchange with and learn from passionate colleagues working at the cutting edge of their fields across Asia, Africa, Europe, Latin America and the US.

• The chance to have an impact and to develop your career within a mission driven organization with access to varied learning and training opportunities.

• A workplace that strives to put diversity and inclusion at the heart of our work.

• The opportunity to join and get involved in different working groups and affinity groups to shape the future of WRI.

• Long-term commitment to hybrid working model with flexible working hours.

• Generous leave days that increase with tenure.

About Us: Founded in 1982, World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. We are working to address seven critical challenges that the world must overcome this decade to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean. WRI has a global staff of over 1,800 people with work spanning 60 countries. We have offices in Africa, Brazil, China, Europe, India, Indonesia, Mexico, Colombia and the United States, as well as a growing presence in other countries and regions.

The foundation of our work is delivering high-quality research, data, maps, and analysis to solve the world’s greatest environment and international development challenges and improve people’s lives. We work with leaders in government, business, and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.

Our mission and values:

WRI’s mission is to move human society to live in ways that protect Earth’s environment and its capacity to provide for the needs and aspirations of current and future generations.

Our values are shared ideals that bind us together: Integrity, Innovation, Urgency, Independence, Respect.

Our culture: WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices. We are committed to providing equal opportunities in employment, we embrace all diversity and encourage women, the LGBTQ+ community, persons with disabilities, Afro-descendants, and Indigenous people to apply. Recognizing our strong commitment to gender equality, WRI has also been awarded EDGE certification.

Our team in Human Resources carefully reviews all applications.