Digital Marketing Director

American Bird Conservancy

Digital Marketing Director

POSITION SUMMARY

Title:                     Digital Marketing Director

Supervisor:         Director of Digital Communication

Location:             Flexible/Remote; preference for Washington, DC

INTRODUCTION:

The mission of American Bird Conservancy (ABC) is to conserve birds and their habitats – the places birds need to thrive – across the Americas. We are a growing group of 125+ dedicated staff, located across the United States and with a network of partners from Canada to Chile. Each year, we grow in budget and staff, and we deliver more results aimed at preventing bird species extinctions and reversing declines that are reducing populations of nearly all bird groups. Our work is guided by our principles, which include a commitment to Justice, Equity, Diversity, and Inclusion (JEDI).

We are looking for a creative, team-oriented, data-driven marketing Director to increase support and expand awareness for ABC. This position will be responsible for the creation, planning, and implementation of ABC’s digital marketing strategy with a strong focus on our online fundraising and email marketing; it will also play a role in deploying ABC branding and advertising. The Digital Marketing Director will develop, implement, and manage marketing campaigns and associated activities that drive donor leads, as well as increase membership and financial support.

MAJOR DUTIES

• Lead, monitor, and refine multi-channel fundraising and brand awareness campaigns (email, social media, web)

• Manage and grow ABC email marketing program, including:

  • working with stakeholders to develop and implement overall email marketing strategy
  • instituting best practices, such as for list segmentation, deliverability, and clean-up
  • improving email performance
  • developing organic and paid lead generation strategies
  • writing emails that get results (e.g., donations, petition signatures)

• Handle all aspects of online fundraising to increase revenue:

  • work with Development and Communications staff to set campaign themes and fundraising goals
  • write fundraising content for emails, social media, and web pages
  • work with Director of Digital Communications and others to define short- and long-term marketing strategy
  • monitor fundraising progress and refine tactics as needed

• Design and build digital advocacy campaigns to support ABC’s legislative priorities

• Evaluate and propose alternative/additional advertising platforms

• Manage third-party contracts and collaborate with consulting agencies

POSITION REQUIREMENTS:

• Proven work experience (5+ years) as an email marketing manager or digital marketing specialist; proficiency in marketing automation technology
• BA/BS or equivalent working experience
• Strong strategic thinking and data analysis skills
• Excellent written communication and copywriting skills, including proven ability to craft engaging emails, ad copy, as well as fundraising and advocacy forms
• Strong project management skills and ability to work under tight deadlines with multiple stakeholders
• Advertising experience with major platforms (Facebook, Google, StackAdapt or similar DSP, etc.)
• Hands-on experience with HTML and CRMs
• Expertise with graphic production
• Agency experience a plus
• Familiarity with wildlife and/or bird policy issues preferred
• Spanish and/or Portuguese language proficiency a plus
• Background screening required.
• Authorized to work in the US or Permanent Resident Card.

BENEFITS:

• Benefits include medical, dental, flexible spending accounts, and retirement savings.
• Paid vacation days, holidays (10+), and sick leave

At American Bird Conservancy, we believe that a diversity of backgrounds, perspectives, and skills makes us more effective. We are committed to creating a respectful and inclusive work environment for all of our employees.

As an equal opportunity employer-; ABC is committed to ensuring that employees and applicants for employment have equal opportunities regardless of race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, or any other factor unrelated to the requirements of the position.