Digital Marketing Coordinator

The Company

Tiko (previously known as Triggerise) believes in a world where all youth have the power to choose where, when, and how they meet their sexual reproductive health needs. Our digital platform delivers scalable and verifiable sexual reproductive health services for young people in 5 main markets in Sub Saharan Africa - Kenya, Ethiopia, Uganda, South Africa and Burkina Faso. We work together with local communities and use nudges like reminders, discounts, and reward points to encourage our users to access and use sexual and reproductive health services. We also support our users in becoming micro-entrepreneurs and adding value to their economies.

Tiko has offices in South Africa, Kenya, Ethiopia, the Netherlands and Portugal. Globally, our team consists of 160 enthusiastic, international colleagues. Whether you are working from our biggest office in Nairobi, the fast-growing office in South Africa, or from home, our people are young and our culture is global and dynamic. Our work environment is fast-paced, informal, and friendly. You can learn more about what being part of Tiko is like here.

We welcome applicants from Nairobi, Kenya for this role!

Purpose of the role:

As the Digital Marketing and Virtual Nurse Counselor at Tiko, you’ll work with the teams to ensure that our social behavior change communication interventions are well implemented, focusing on a robust digital media presence and management.

The Job

As the Digital Marketing and Virtual Nurse Counsellor at Tiko, you will work with the teams to ensure that our social behavior change communication interventions are well implemented, focusing on a robust digital media presence and management.

Virtual Nurse Counselor Support

As a Virtual Nurse Counselor, you will assist our target audience if they experience issues with our digital platform or wish to enroll. You will escalate and refer issues to relevant departments within Tiko. You follow up to ensure we create a positive user experience by:

• Calling clients who have requested to be called through ‘bonga’ triggers to be counseled on the relevant services.
• Offering counseling to clients referred through WhatsApp and the Tiko  social media platforms.
• Being empathetic and going the extra mile for our Tiko clients

Digital marketing

Ensuring targeted content creation, digital media amplification, engagement, and mobilization of resources and support to our target audiences on their user journey.

Key activities:

• Virtual Nurse counsellor support.
• Use social media to reach Tiko target population with relevant information about Tiko membership and the services on offer.
• Enrollment of our TA through digital channels, ensuring that interest is turned into impact by:
  • Actively engaging the TA to enroll and seek Tiko service offerings on the platform.
  • Support our TA through their user journey by escalating and referring issues to relevant departments within Tiko. You follow up to ensure we create a positive user experience.
  • Ensure growth in the size of Tiko online community evidenced by increased digital engagement and self-enrolment to the Tiko platform via social media.
  • Develop and implement social media content and calendars with the input and direction of the Tiko teams aligned to the strategic brand and operational activities in-country.
  • Provide Daily community management for Tiko  social platforms such as support and responding to comments.
  • Social listening for data-driven decision-making on audience interests, content opportunities, engagement, brand reputation, and continuous adaptation through tracking and analyzing social media conversations.
  • Research audience preferences and discover digital media emerging trends ensuring maximum effectiveness.
  • Manage and inform media buying for our social platform to increase traffic as well as engagement on the social platform by securing ideal locations, placements, and times to run ads to maximize their effectiveness with our users.
• Prepare and submit reports of the various activities as per due dates detailing our performance against our key performance metrics.

Social Behavioral Change

• Facilitate and deliver training sessions that empower participants to adopt and promote positive behavioral changes within their communities.
• Assist in developing training materials and curricula that are tailored to the needs of specific audiences, ensuring content is both culturally relevant and impactful.
• Use a variety of training techniques, such as role-plays, group discussions, and case studies, to engage participants and encourage active learning.
• Support SBC and marketing activities as assigned by the country marketing manager this would include: activations, community events, trainings etc.
• Supporting other departments  with administrative duties relevant in delivering their support functions.

About you

You are tech-savvy, have brilliant interpersonal skills and are able to work well in a team. You're a problem solver, who has the ability to innovate and improve the way that work is done.

Requirements

• Degree in  Health communications, social work, marketing and communications or related field.

• Expertise in social media marketing: Knowledge and experience in the field of sexual and reproductive health.

• Data-driven approach: emphasize data analysis and insights to inform campaign strategies.

• Knowledge of youth culture and behavior.

• You are currently based in Kenya.

The Rewards

At Tiko we believe in being open, also when it comes to salaries. The monthly salary bracket for this position is Ksh149,161 - Ksh223,742 plus benefits. We will offer you a salary in this bracket depending on your level of experience and how it relates to your future colleagues.

In addition to your annual salary, we offer you:

• A personal development budget.
• Unlimited holidays, if you can make it work with your team you’re good to go.
• Growth opportunities.
• A product to help shape as we grow, to leave your mark on how we do things.
• A vision that we trust that you will do your job without us having to invent unnecessary rules and regulations.

The Details

Interested? Apply now below! Want more information? Check out our website or contact our Global Recruiter. We only accept applications through the apply links, not by email.

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Tiko prioritizes integrity in our workplace and respects your privacy.

Tiko is committed to preventing any type of unwanted behavior by its employees at work, including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct. This is why we will do reference and background screening checks on successful candidates before hiring. Tiko also participates in the Inter Agency Misconduct Disclosure Scheme_. As part of this scheme, we will request information from your previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during your employment, or incidents under investigation when you left employment. By applying for this position, you confirm you have read and understood these recruitment procedures.
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We value your privacy and understand the importance of safeguarding your personal data. We invite you to review our privacy notice for the recruitment process to understand how we collect, use, and protect your personal data during the recruitment process. Click here to view the document. By applying for this position, you acknowledge that you have read and understood our privacy notice.

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