Digital Marketing Coordinator

The Company

Tiko (previously known as Triggerise) believes in a world where all youth have the power to choose where, when, and how they meet their sexual reproductive health needs. Our digital platform delivers scalable and verifiable sexual reproductive health services for young people in 5 main markets in Sub Saharan Africa - Kenya, Ethiopia, Uganda, South Africa and Burkina Faso. We work together with local communities and use nudges like reminders, discounts, and reward points to encourage our users to access and use sexual and reproductive health services. We also support our users in becoming micro-entrepreneurs and adding value to their economies.

Tiko has offices in South Africa, Kenya, Ethiopia, the Netherlands and Portugal. Globally, our team consists of 160 enthusiastic, international colleagues. Whether you are working from our biggest office in Nairobi, the fast-growing office in South Africa, or from home, our people are young and our culture is global and dynamic. Our work environment is fast-paced, informal, and friendly. You can learn more about what being part of Tiko is like here.

Please note that the internal candidates whose position becomes redundant will get a preference in this role!

The Job

As the Digital Marketing and Virtual counselor at Tiko, you’ll work together with the teams to ensure that our social behavior change communication interventions are well implemented, focusing on a robust digital media presence and digital media management.

You'll also be responsible for:

• Ensuring targeted content creation, digital media amplification , engagement, and mobilization of resources and support to our target audiences on their user journey.

• Develop and implement engaging social media content and calendars aligned with Tiko's brand and operational goals.

• Drive digital community growth through targeted social media campaigns, increasing user engagement and self-enrollment on the Tiko platform.

• Provide daily management of social platforms, including responding to comments and escalating user issues to ensure a positive experience.

• Monitor social media conversations for data-driven decision-making, identifying trends and opportunities to improve engagement and brand reputation.

• Manage media buying strategies to maximize traffic and engagement on social platforms, optimizing ad placements for effectiveness.

• Facilitate training sessions and develop culturally relevant materials to promote positive behavioral changes in communities.

• Use diverse training techniques, such as role-plays and group discussions, to engage participants and encourage active learning.

• Support SBC, marketing activities, and administrative tasks across departments as needed.

About you

You are tech-savvy, have brilliant interpersonal skills and are able to work well in a team. You're a problem solver, who has the ability to innovate and improve the way that work is done.

Requirements

• Degree in  Health communications, social work, marketing and communications or related field.

• Expertise in social media marketing: Knowledge and experience in the field of sexual and reproductive health.

• Data-driven approach: emphasize data analysis and insights to inform campaign strategies.

• Knowledge of youth culture and behavior.

• You are currently based in Kenya/Ethiopia.

The Rewards

At Tiko we believe in being open, also when it comes to salaries. The monthly salary bracket for this position is Ksh142,059 - Ksh213,088 gross in Kenya, and €1,108 to €1,663 gross in Ethiopia, plus benefits. We will offer you a salary in this bracket depending on your level of experience and how it relates to your future colleagues.

In addition to your annual salary, we offer you:

• A personal development budget.
• Unlimited holidays, if you can make it work with your team you’re good to go.
• Growth opportunities.
• A product to help shape as we grow, to leave your mark on how we do things.
• A vision that we trust that you will do your job without us having to invent unnecessary rules and regulations.

The Details

Interested? Apply now below! Want more information? Check out our website or contact our Global Recruiter. We only accept applications through the apply links, not by email.

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Tiko prioritizes integrity in our workplace and respects your privacy.

Tiko is committed to preventing any type of unwanted behaviour by its employees at work, including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct. This is why we will do reference and background screening checks on successful candidates before hiring. Tiko also participates in the Inter Agency Misconduct Disclosure Scheme_. As part of this scheme, we will request information from your previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during your employment, or incidents under investigation when you left employment. By applying for this position, you confirm you have read and understood these recruitment procedures.
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We value your privacy and understand the importance of safeguarding your personal data. We invite you to review our privacy notice for the recruitment process to understand how we collect, use, and protect your personal data during the recruitment process. Click here to view the document. By applying for this position, you acknowledge that you have read and understood our privacy notice.

Keywords

Digital MarketingSocial MediaReproductive HealthData AnalysisYouth CultureTraining TechniquesSocial Media MarketingBehavioral ChangesCommunity GrowthMedia Buying