Digital Marketing and Social Media Specialist

Location: Ottawa, Ontario
Reports to: Director, Engagement

Position type: Temporary, full-time, Maternity Leave replacement (up to 12 months)

Classification: Band 4

Language requirements: English is required; Bilingualism (English & French/Spanish) is an asset

Salary range: $61,750-$75,237 per annum

Posting**:** Internal & External

ABOUT CUSO INTERNATIONAL

Cuso International is an international cooperation and development organization that works to create economic and social opportunities for marginalized groups. Together with our partners, we are focused on efforts to advance gender equality and social inclusion, improve economic resilience, and deliver progress on climate action. We believe that by sharing skills, we can build better futures. Cuso presently supports programs implemented in Africa, Canada, Central an South America, and the Caribbean. Find out more at www.cusointernational.org

ABOUT THE ROLE

The Digital Marketing and Social Media Specialist plays a key role in shaping and executing Cuso International’s marketing strategy. This position focuses on enhancing the website’s structure and performance, creating impactful online marketing materials, and driving brand growth through data-driven insights. Working closely with the Manager, Marketing and Communications and Engagement team, the Digital Marketing & Social Media Specialist oversees digital communications, including social media, website management, online fundraising, recruitment, e-newsletters, and marketing materials. By collaborating with various departments, this role helps amplify Cuso International’s presence and supports fundraising efforts across multiple digital platforms.

KEY RESPONSIBILITIES

• Manage and lead in the creation of digital content for social media, tailored and on brand for each platform, including monitoring channels to engage with our social media audiences, and work with the regions as we expand our social media footprint and to assist Country Program Offices (CPOs) to actively engage with their local networks
• Write and manage channel-specific social media copy aligned with our priorities, events, and issues, scheduling via Hootsuite.
• Experience developing graphics for outreach tools and social media, like Hootsuite, Facebook, LinkedIn, Instagram, Feathr, and Eventbrite.
• Experience in website development and auditing tools to maintain, optimize, and assess website performance, ensuring alignment with Cuso International’s brand and objectives. Proficiency in WordPress, SEMrush, or similar platforms is an asset. Responsible for the daily management of Cuso International’s website, including brand consistency (both visual and written), SEO monitoring, and performance analytics.
• Participate in the timely deployment and analysis of digital communications including email marketing, newsletters, and fundraising appeals using Feathr and Fundraise Up.
• Manage and update email segments and subscriber lists
• Build long- and short-term strategies for online campaigns to build engagement and increase Cuso International’s online presence

General: 
The Digital Marketing and Social Media Specialist is expected to work effectively as part of the Cuso International staff team and in particular to:

• Contribute to the general discussion of issues relating to Cuso International’s communications and marketing initiatives. 
  Participate in cross-team projects in support of organizational objectives
• Take direction and manage multiple projects simultaneously
• Be creative in finding solutions to challenges and demonstrate initiative
• Be flexible and willing to help with a wide range of tasks
• Work independently within larger team
• Undertake specific additional responsibilities from time-to-time, as may be agreed upon with the Manager, Marketing and Communications

POSITION QUALIFICATIONSEssential:

• Minimum 5 years’ direct experience working in digital communications and marketing or similar industry
• A post-secondary degree or diploma in a related field
• Experience in digital fundraising principles and objectives
• Prior experience working with CRM (Customer Relationship Management) tools e.g., Feathr, Fundraise Up & CMS  (Content Management Systems), as well as WordPress, on a daily basis
• Extremely comfortable/knowledgeable in executing email marketing using an email marketing tool (Feathr preferred) and must have knowledge of using HTML
• Creative, adaptable, a great communicator with a high attention to detail.
• Reliable and motivated--willing to learn, take on projects, and self-manage their time and projects.
• Good understanding of web design and UX principles
• Experience monitoring and evaluating digital analytics
• Attitudes and behaviours that show respect for diversity
• Able to work productively and professionally in a remote-work arrangement within an already established and safe home office

Desirable:

• Experience with Adobe Creative Suite
• Bilingual – Spanish or French

HOW TO APPLY

Cuso is committed to creating and fostering an inclusive culture. We strive to actively celebrate diversity, advance our equitable practices, and drive greater inclusion. We offer a comprehensive employee benefits package and insurance, generous days of paid time off, including vacation, personal days, and sick days, and more.

Please click the “Apply for This Job” button to submit your application no later than by April 09, 2025, at 11:59 PM (EST) for internal candidates and April 13, 2025, at 11:59 PM (EST) for external candidates Expressions of interest should be sent in English. Your résumé and one-page cover letter should demonstrate how you meet all the essential and any desirable qualifications. Please note that a confirmation email will be generated once you submit your application, but it may be directed to your spam or junk folders of your email inbox.

Cuso International is committed to the integrity of our volunteers, interns, staff, managers, board members and subcontractors in preventing sexual violence in the way we operate. This is done through a defined framework, code of conduct, values and guiding principles, as well as Cooperation Canada’s Leaders’ Pledge.