Digital Marketing and Social Media Specialist

Location: Ontario, Canada (remote)

Reports to: Manager, Digital Strategy

Status: Permanent

Bargaining unit status: Included

Classification: Band 4

Salary range: CA$59,352.24 - CA$72,315.25

Language requirements: English required with fluency in French or Spanish

ABOUT CUSO INTERNATIONAL

Cuso International is an international cooperation and development organization that works to create economic and social opportunities for marginalized groups. Together with our partners, we are focused on efforts to advance gender equality and social inclusion, improve economic resilience, and deliver progress on climate action. We believe that by sharing skills, we can build better futures. Founded in 1961, Cuso International works in Africa, Latin America and the Caribbean, and Canada.

Find out more at www.cusointernational.org.

ABOUT THE ROLE

Cuso International has embarked on a process of renewal. In an era of rapidly changing contexts for international cooperation, Cuso International is looking for an experienced Digital Marketing and Social Media Specialist to work, in partnership with the Manager, Digital Strategy, on developing, maintaining and administering successful digital communications including social media, website management, online fundraising, recruitment, e-newsletter development, marketing materials and data management for Cuso International. Working collaboratively with other departments, this position helps to promote the organization and support fundraising through various online platforms.

KEY RESPONSIBILITIES

• Manage and lead in the creation of digital content for social media, tailored and on brand for each platform, including monitoring channels to engage with our social audiences, and work with the regions as we expand our social media footprint and to assist CPOs to actively engage with their local networks

• Write and manage channel-specific social media and web copy for social aligned with our priorities and issues, scheduling via Hootsuite.

• Oversee the day-to-day requirements of the Cuso International website and ongoing management, including ensuring brand consistency (visual and written) as well as monitoring and evaluating website analytics.

• Participate in the timely deployment and analysis of digital communications including email marketing, newsletters, and fundraising appeals using Blackbaud Luminate Online and Raisers Edge NXT CRM software.

• Manage and update email segments and subscriber lists

The Digital Marketing and Social Media Specialist is expected to work effectively as part of the Cuso International staff team and in particular to:

• Contribute to the general discussion of issues relating to Cuso International’s communications and marketing program
• Participate in cross-team projects in support of organizational objectives
• Take direction and manage multiple projects simultaneously
• Be creative in finding solutions to challenges and demonstrate initiative
• Be flexible and willing to help with a wide range of tasks
• Work independently within larger team
• Undertake specific additional responsibilities from time-to-time, as may be agreed upon with the Manager, Digital Strategy

POSITION QUALIFICATIONS

Essential

• Minimum 5 years’ direct experience working in digital communications and marketing or similar industry
• A post-secondary degree or diploma in a related field
• Experience in digital fundraising principles and objectives
• Prior experience working with CRM (Customer Relationship Management) tools e.g., Raisers Edge and Luminate Online & CMS (Content Management Systems), as well as WordPress, on a daily basis
• Extremely comfortable/knowledgeable in executing email marketing using an email marketing tool (Luminate Online preferred) and must have knowledge of using HTML
• Creative, adaptable, a great communicator with a high attention to detail.
• Reliable and motivated--willing to learn, take on projects, and self-manage their time and projects.
• Good understanding of web design and UX principles
• Experience monitoring and evaluating digital analytics
• Attitudes and behaviours that show respect for diversity
• Able to work productively and professionally in a remote-work arrangement within an already established and safe home office

Desirable

• Experience with Adobe Creative Suite

HOW TO APPLY

Cuso International is committed to creating and fostering an inclusive culture. We strive to actively celebrate diversity, advance our equitable practices, and drive greater inclusion. We offer a comprehensive employee benefits package and insurance, generous days of paid time off, including vacation and sick days, and more.

Cuso International is committed to the integrity of our volunteers, interns, staff, managers, board members and subcontractors in preventing sexual violence in the way we operate. This is done through a defined framework, code of conduct, values and guiding principles, as well as Cooperation Canada’s Leaders’ Pledge.

Please click the "Apply for This Job" button to submit your application by March 9th, 2023, at 11:59 PM (EST). Expressions of interest should be sent in English. Your résumé and one-page cover letter should demonstrate how you meet all the essential and any desirable qualifications. Please note that a confirmation email will be generated once you submit your application, but it may be directed to your spam or junk folders of your email inbox.

Cuso International is an equal opportunity employer and encourage applications from all qualified applicants. Accommodations will be provided at any stages of the hiring process upon request. Thank you for your interest in Cuso International.