Digital Giving and Engagement Officer

The International Institute for Sustainable Development (IISD) is an award-winning independent think tank working to accelerate solutions for a stable climate, sustainable resource management, and fair economies. Our work inspires better decisions and sparks meaningful action to help people and the planet thrive. We shine a light on what can be achieved when governments, businesses, non-profits, and communities come together. IISD’s staff of more than 120 people, plus over 150 associates and consultants, come from across the globe and from many disciplines. With offices in Winnipeg, Geneva, Ottawa, and Toronto, our work affects lives in nearly 100 countries.

About the Position

The Officer will play a vital role in supporting community fundraising and engagement initiatives across digital platforms, ultimately increasing revenue and brand awareness for the organization. Under the direction of the Senior Officer, Philanthropy, the Digital Giving and Engagement Officer will help donors fall (and stay!) in love with us through values-based digital storytelling. The Officer will lead and execute annual and monthly giving program initiatives, including developing and nurturing engagement journeys for specific constituent communities. The Officer is a self starter and a team player with a relationship-focused approach.

This is a hybrid position with a regular presence in the Winnipeg office and requires some domestic travel.

The successful candidate’s key areas of responsibility will include but not be limited to:

• Connecting donors and other constituents with the difference that their gift can make through impactful storytelling.
• Leading annual and monthly giving programs. This includes digital fundraising strategies and tactical execution of activities designed to acquire, steward, reactivate, and convert one-time gift donors, as well as to appreciate, engage, and steward monthly donors.
• Developing and implementing multichannel digital fundraising campaigns aimed at acquiring, retaining, and converting donors through storytelling, paid media, creative concepts, testing, and reporting.
• Data management and segmented solicitation strategies, in collaboration with the Database and Stewardship Officer.
• Developing and nurturing engagement pathways utilizing drip marketing tools to deepen relationships between constituent communities and the organization.
• Developing and implementing a corporate employee giving strategy with a focus on storytelling and stewardship to increase retention and acquisition.
• Using CRM tools and Google Analytics, establishing performance metrics to help make data-driven decisions to optimize future campaigns; analyzing and reporting on fundraising and engagement initiative KPIs; advising on strategy adjustments.
• Working closely with communications colleagues on meaningful integration of giving and stewardship messages; ensuring communications plan aligns with digital engagement fundraising methods and platforms that utilize multichannel communications to reach key audiences; collaborating on paid media campaigns for social and search platforms.
• Facilitating sponsorship activation, fulfillment, and suitable renewal in partnership with Senior Officer, Philanthropy in accordance with IISD corporate partnership guidance.
• In collaboration with the Database and Stewardship Officer, analyzing and refining donation pages to grow donor conversion.
• Continuous learning in support of the role; monitoring giving trends and providing expertise and strategic recommendations in support of organizational objectives.
• Planning and executing small fundraising and donor stewardship events; supporting philanthropy team initiatives and events.
• Working with philanthropy, communications, information, and corporate systems as well as finance teams to ensure regulatory compliance.
• Helping advance IISD’s culture of philanthropy.

About the Successful Applicant

The successful applicant will be a compelling storyteller across mediums and platforms who enjoys utilizing data and technology to develop rich constituent journeys. They bring knowledge of the donor journey, thrive in a fast-paced yet supportive environment, and are highly motivated to grow existing skills and learn new tools.

Education

• Degree or diploma in philanthropy, communications, journalism, visual communication design, marketing, social media, or another related discipline.

Experience

• At least 2 years of direct fundraising experience, preferably in digital fundraising campaign development and implementation as well as acquisition campaigns.

Technical Skills

• Excellent spoken and written English communication skills, including strong two-way listening.
• Demonstrated critical thinking skills, with a high level of comfort with information databases and proficiency in data analysis and reporting.
• Demonstrated understanding of A/B testing practices for email and web.
• Ability to write SEO copy.
• Experience working with HTML, CSS, and JavaScript is an asset.
• Proficiency with Google Analytics and Dashboards, including UTM parameter tactics for optimal cross-platform reporting and analysis, is an asset.
• Valid driver’s licence is an asset.

Other

• Ability to develop creative strategies that respond to business needs.
• Strong organizational and analytical skills; ability to prioritize effectively and fulfill deliverables with competing timelines.
• Willingness to learn new technology.
• Ability to work effectively with all stakeholders.
• Ability to take the initiative and make effective decisions.

For more details on what we are looking for in our candidates, please refer to the IISD competencies on our website.

Location:  Hybrid work scheme with office days in Winnipeg, MB

Type of engagement:  1-year contract

Start date:

Salary:  $55,000 - $65,000 (salary commensurate with experience)

Application deadline: Open until filled

Application Procedure

Applications will only be accepted through Bamboo HR. Please include the following:

• A CV (no longer than two pages)

• A cover letter, one page

• IISD Voluntary Self-Identification Questionnaire

All submissions must be in English

All applicants must have the authorization to work in Canada without any sponsorship from IISD.

Only those candidates we wish to interview will be contacted. Resumes will be kept on file for one year.

IISD has implemented a COVID-19 Vaccination Policy that requires employees who are required or choose to be at an office or participate in in-person team events or in-person meetings/events to be fully vaccinated. Anyone unable to be fully vaccinated, either because of a sincerely held religious belief or a medical condition or a disability that prevents them from being fully vaccinated can request a reasonable accommodation.

IISD is committed to fostering a more equitable and sustainable world and welcomes candidates who uphold our values of diversity, equity, and inclusion. In addition, to correct the conditions of social injustice and disadvantage in employment around the world, we encourage candidates from historically marginalized groups, including women, Indigenous Peoples, people with disabilities, people from different racial and ethnic backgrounds, and those who identify themselves as 2SLGBTQIA+ to apply for this position. Preference will be given to the equity-deserving groups during the hiring process. We offer reasonable accommodations in our recruitment process and seek applicants’ advice on how best to accommodate their needs. Please self-identify and answer our employment equity questions on our applicant tracking system when you apply.

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