Reports to: Head of Brand Communications
Working location: Remote (hybrid option available in Cape Town)
About GVI
Looking to find a real purpose in your career again? At GVI, our teams bring a range of specialised skills together for a common goal: supporting a more sustainable future.
GVI is an international multi-award-winning social enterprise. We offer conservation and community development programs in 13 countries, all aligned to the United Nations Sustainable Development Goals, and led by our teams and experts from the communities we operate in.
Working at GVI is fast-paced and fun. We value passion, authenticity and innovation, and we treat each other with respect. But we can do better than words to show you who we are! To see what it's really like to work for GVI, click here.
About the role
The goal of this position is to craft high-quality content that resonates with our audience while also supporting our marketing objectives. The Digital Copywriter will develop and edit clear, engaging, and brand-consistent content for a variety of channels. This content will not only provide immense value to our users, but will also work towards achieving strong visibility across search engine rankings, as well as high engagement on social media, email marketing campaigns, and other promotional materials.
Role and responsibilities:
- Content creation and optimisation:
- Create and optimise outstanding engaging content for various marketing channels including website landing pages, PPC campaigns, email marketing newsletters, presentations, brochures, posters, and other marketing collateral when required.
- Review, revise, and update existing content to improve our visibility in search engine rankings and the effectiveness of our marketing across all channels.
- Contribute to the conceptualisation and creation of marketing campaigns, or support the Communications Lead on this if required
- Design sense and attention to detail:
- Use your keen eye for design to work effectively with design templates.
- Use your attention to detail while working on spreadsheets for PPC content creation, and interpreting analytics from Mailchimp if required.
- Professional development and innovation:
- Interested in and able to effectively use ChatGPT for support in content creation.
- An interest in and quick grasp of other AI tools as we develop their use cases.
- Stay abreast of emerging trends in SEO.
- Actively engage in discussions around topics pertinent to our brand such as climate change, conservation, social development, international volunteering ethics, language, race and identity, Gen Z and youth culture.
- Remote work and communication:
- Display strong remote-work capabilities, with the ability to effectively use project management tools like Trello, and Google Suite for clear communication.
- Company culture:
- Represent GVI's values in all interactions, fostering a collaborative and inclusive team culture.
About you
If you are ambitious, purpose-driven, and you have a great sense of humour, we want to meet you. As an organisation, we know that welcoming a broad range of people with unique identities makes us a more powerful workforce and we are committed to evolving our diversity, equity and inclusion practice.
Personal attributes:
- Organised and proactive, with an efficient approach to tasks and responsibilities.
- Adaptable, demonstrating resilience in the face of change and ideally finding energy and opportunities in evolving circumstances.
- Eager to grow and expand their knowledge and skills in digital marketing, including but not limited to SEO.
- A clear and open communicator who can offer constructive challenges and support, maintaining a straightforward and positive attitude.
- Ability to work well independently and remotely, demonstrating trustworthiness and effective communication via digital platforms.
- Possesses a keen design sense and pays meticulous attention to detail, necessary for working with design templates and handling data-intensive tasks.
- Willing to step outside their role to support the team when necessary, especially in high-pressure situations.
Professional skills and experience:
- 2-5 years of experience in a writing role, ideally within the field of marketing.
- A portfolio demonstrating your ability to create engaging copy across a variety of channels.
- Exceptional copywriting skills, capable of crafting content with a fresh, direct voice that resonates with our audience.
- An adaptable mindset, with enthusiasm to respond swiftly and effectively to changing trends in the digital marketing landscape.
- Experience or willingness to collaborate with SEO specialists and other team members to align copy with broader marketing strategies.
- Strong visual discernment, evidenced by experience working with design templates or giving input on design elements in past roles.
- Demonstrated attention to detail, ideally when working with data-intensive tasks such as PPC spreadsheets.
- Proficiency with remote work and digital communication tools, such as Google Suite, and experience with Trello is a plus.
- Interest in and ability to effectively use AI tools like ChatGPT for content creation, and a willingness to learn and adapt to other emerging AI technologies.
Benefits
We’re not interested in empty perks like having a coffee culture. We do have coffee – if you join our central team in Cape Town, you could find yourself roped into coffee and snack challenges if you visit the office, but you could just as easily be taking your morning coffee at Roots cafe, high in the mountains of northern Thailand if you work on a base. Here’s what our global team enjoys:
- Half days on the first Friday of each quarter
- Collaborative, flexible culture
- Transparency – hear directly from the CEO consistently
- We laugh a lot, genuinely care about and support each other, and do the occasional dress-up
You can find out more about the type of work GVI does and who we are as an organisation here.
To apply
Please send your CV, Portfolio, LinkedIn link along with a cover letter stating why you feel you would be best suited to this position at GVI.
Please note: We will do our utmost to respond to all applicants, however, given the large volume of applications we receive, this isn't always possible. If you do not hear back from us within three-four weeks, please take it that on this occasion your application was unsuccessful.