Content Marketing Specialist

Instill Education is on a mission to transform teaching, learning, and leadership in every classroom on the African continent. We believe that our teachers and school leaders are the greatest levers for change in the education system.  We recently became an accredited higher education institution in South Africa, and launched a game-changing mobile app that offers self-paced, bite-sized modules to help teachers in their professional development journey. More than 50,000 teachers in Ghana, Kenya, and Nigeria have already enrolled for our professional development modules and joined a pan-African community of peers and experts who provide support and feedback along the way.

We are looking to hire a Content Marketing Specialist to develop engaging content to drive user acquisition and growth across our Higher Education & teacher professional development offerings.

What makes you a great candidate?

You are ambitious, hungry to learn, and have a deep passion for education. You want to work in a fast-paced business environment and grow with a young organisation that seeks to change the face of education across the African continent. You want to learn how a start-up works by getting your hands dirty and getting involved in every aspect of the business. You are excited by the challenge of immersing yourself in new contexts and tackling complex problems. You are not afraid of failure and are driven to improve through robust, data-driven decision-making and feedback. When evaluating your candidacy, we will look for the following:

• Demonstrated commitment to anti-racism, equity, and inclusion

• Ambition to take ownership of challenges and  grow with the business

• Exceptional critical thinker with strong interpersonal and communication skills

• Demonstrated passion for educational development, and closing educational equity gaps, and are strongly aligned with our vision, mission, and values

What does the role entail?

The Content Marketing Specialist at Instill Education will be responsible for building and managing the media brand arm, as well as supporting the product, sales, and account-based marketing teams. This includes developing and executing a content strategy, crafting and delivering engaging content that serves the educator ecosystem across multiple digital platforms, and overseeing the production of all content-related materials.

More specifically you will;

• Work closely with the Head of Brand and Marketing to develop and execute a comprehensive content strategy for Instill Education's media brand arm, aligned with the company's overall marketing and business goals.
• Manage the creation and production of all content-related materials, including video series, podcasts, blog posts, articles, social media posts, infographics, and more.
• Work with internal teams, designers, agencies, and other creative professionals to produce high-quality, informative, and engaging content.
• Oversee the publishing and distribution of content across multiple digital platforms, including the company's website, social media channels, and email newsletter.
• Support the product and sales teams with go-to-market strategies and delivery by crafting messaging, sales templates, and other content.
• Analyse website traffic and social media engagement metrics to track the performance of content and make necessary adjustments to the content strategy.
• Work with the marketing team and digital marketing agency to promote and distribute content through various marketing channels.

Selection Criteria:

• Bachelor's degree in marketing, media, journalism, or a related field.
• 3+ years of experience in a content-related role, such as content writer, editor, content strategist, or media manager/producer.
• Strong understanding of content marketing principles and best practices.
• Excellent writing and editing skills.
• Experience with content management systems (CMS) and social media platforms.
• Ability to work independently and as part of a team.
• Strong organisational and time management skills.

Bonus points:

• Experience working in the education sector or producing education-related media and/or content.
• Experience with video production and editing.
• Experience with data analysis and reporting.
• Experience with go-to-market strategies and account-based marketing

Anticipated start: 1 February 2024

Location:  Johannesburg, South Africa

Do our values resonate with yours?

We believe in owning our mission to transform education across Africa. We aim to dream big, work collaboratively, have the courage to learn from failure, and embrace ingenuous. practical, inclusive solutions for the communities we serve. If you share our commitment to this challenge, join us in profoundly impacting our education systems.