Content Marketing - Employer Brand Specialist

About the opportunity

As SWCA grows, we’re eager to attract and engage talented people who will help us serve our clients in the environmental consulting space. As the Employer Brand Specialist (HR Title = Market Content Developer), you will play a key role in bringing our employer brand promise and value proposition to life across a variety of channels and platforms.

As a member of the Content Marketing team, you’ll partner closely with Talent Acquisition and additional internal stakeholders to develop and deliver communication and marketing strategies to reach qualified candidates and retain current employees.

You have a knack for authentic storytelling and a passion for developing content across a variety of channels (website, social media, email, video, and print materials) to drive action. You’re curious about new platforms and why your efforts performed the way they did. You’re also eager to generate strategic ideas and drive initiatives forward.

This is a full-time, regular (with benefits), salaried position based out of Denver, Colorado.  Highly qualified, remote employees will also be seriously considered.

To be considered for this position, please include a cover letter along with your resume.

Our Vision (the North Star), Core Values, and Purpose:  Help drive SWCA to be the best workplace and industry leader in sustainability, bringing sound science and creative solutions to global environmental challenges while maintaining a dedication to employee-ownership.

We are #OneSWCA and collaborate across all our offices, programs, and disciplines. We are #AlwaysLearning, we #NeverSettle, and we #GiveBack. We are 100% employee-owned, and we build our success together. It is imperative for the successful candidate to fit SWCA's unique culture. Do you appreciate sustainability and environmental awareness? Is giving back to your community a priority? SWCA is a team of scientists, planners, technical experts, and corporate services professionals who are committed to our culture.

Our company purpose is to preserve natural and cultural resources for tomorrow while enabling projects that benefit people today. You are invited to be a part of our success story.

What you will accomplish

• Develop and deliver communication and marketing strategies to engage prospective candidates for hire (e.g., raise brand awareness, build interest, increase consideration and intent) and help employees understand how they can advance their careers at SWCA.
• Assess the candidate and employee journey across LinkedIn, our external website, intranet, and applicant tracking system to benchmark current efforts and track performance improvement.
• Measure performance and evaluate the need for new strategies, tactics, and channels (e.g., digital advertising and email marketing) to better meet candidates’ and organizational needs.
• Strengthen the message of SWCA’s culture and core values through specific campaigns, focusing on our flexible workplace model, career progression, employee ownership, diversity and inclusion, and other people-centric programs and initiatives.
• Inspire current SWCA employees to create and share their stories and employer reviews, amplifying our reach and influence throughout the candidate journey.
• Develop and customize training, tools, and templates to equip recruiters and hiring managers to tell our story effectively to attract and nurture candidates.
• Learn and use a variety of talent acquisition platforms, like Comparably, iCIMS, LinkedIn, Indeed, and Glassdoor.
• Partner with the Talent Acquisition team and local offices to develop recruitment marketing materials for recruitment events.
• Develop communication plans and coordinate campaigns in alignment with other company initiatives and announcements.
• Keep informed of and apply employer brand and recruitment marketing best practices.

Experience and qualifications for success

• Bachelor’s degree in marketing, journalism, mass communications, or related field.
• At least five (5) years of professional experience outside of school required
• Proven experience with communications, content marketing, content development, or copywriting required
• Experience with employer brand content, recruitment marketing, inclusion and diversity communications, people-centric storytelling, or HR marketing and communications preferred
• Strong commitment to and passion for incorporating diversity, equity, and inclusion into all you do as a communications and talent professional.
• Excellent communication, writing, and editing skills for multiple mediums (applicants will be asked to provide writing samples during the application process).
• Familiarity with basic principles in AP Style, storytelling, communications, and digital marketing.
• Strong organizational skills, attention to detail, and time management skills.
• Strong written, verbal, and interpersonal communication skills with the ability to represent the company in a professional manner.
• Customer service-oriented and able to build strong working relationships with internal clients.
• Demonstrated success managing multiple priorities and meeting deadlines.
• Familiarity with or ability to learn simple video editing and graphic design applications, such as Animoto and Canva.
• Proficiency in Microsoft Office suite.

SWCA Environmental Consultants is an established and flourishing environmental firm, providing a full spectrum of environmental compliance services. SWCA is an employee-owned company composed of environmental professionals who specialize in natural and cultural resource management, environmental planning, and regulatory compliance.

With offices across the United States, SWCA is one of the largest environmental compliance companies and consistently ranks among Engineering News-Record’s Top 200 Environmental Firms. We offer a team-oriented work environment, and a competitive compensation and benefits package, including an employee stock ownership plan (retirement) for full-time, regular employees. Some benefits are also available to on-call, temporary or part-time employees.

If you would like to contact SWCA regarding the accessibility of our website or need assistance completing the online application process due to a disability, please email accommodations@swca.com or call 1-480-581-5378. This contact information is for disability accommodation requests only. All other inquiries will not receive a response.

SWCA is committed to salary equity and salary transparency for all its employees.

In alignment with this commitment, SWCA posts good faith pay ranges in all its advertised job postings to promote pay equity and transparency.

An employee in this Denver, CO based position can expect a salary of $65,620.00/year to $85,176.00/year.  Actual pay within this range may depend on experience, qualifications, geographic location, client requirements where applicable, and other factors permitted by law.  Regular-status employees are also eligible for performance bonuses. Candidates are also encouraged to consider SWCA’s Total Rewards package, which includes a competitive benefits package, forward-thinking workplace flexibility, outstanding corporate culture, award-winning career development, and more.

EOE - Women, minorities, individuals with disabilities, and veterans are encouraged to apply.

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Not ready to apply? Connect with us for general consideration.