Community Manager

Job Overview

The Community Manager is responsible for the oversight of Student Ambassadors and the student voice across all Shorelight partner universities. The Community Manager will support Marketing, Analytics, and Recruitment initiatives, with a focus on bringing the authentic student perspective to the forefront of Shorelight’s marketing and prospective student conversion campaigns.

The ideal candidate has exceptional oral and written communication skills and is able to quickly develop working partnerships with students. The CM should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our Shorelight community of students.

Essential Functions

Student Voice

• Support roll-out and student engagement with Shorelight’s student community platform
• Manage student participants in the platform in coordination with the Analytics team and vendor
• Build a deep understanding of Shorelight’s student community / customer - understanding what motivates them, interests them, pains them throughout their experience
• Support report generation to illustrate findings from research projects within the platform, thereby helping to socialize learnings from the platform to key business stakeholders
• Advise on incentive ideas to drive engagement and support new project set-up within the community
• Design, manage, and help execute interviews with students for Shorelight.com Stories, Student Testimonials, content, and research projects as needed

Social Media

• Work directly with Shorelight Marketing leadership to develop social media strategy aligned to growth goals and business needs
• Support roll-out and student adoption of Avocado app, Shorelight’s new social media app
• Lead training, ideation, and creation of student-generated social media content across all campuses
• Lead incorporation of student-generated content to be used in social media and marketing campaigns in alignment with marketing strategies
• Report out on success of content as a measurement of overall social media strategy
• Respond to comments and customer queries on Shorelight social media platforms in a timely and professional manner
• Embody the voice of Shorelight, monitoring and reporting on feedback and online reviews
• Escalate issues to internal stakeholders as appropriate
• Keep up with the latest social media trends (industry news, memes, etc.) and find brand-appropriate ways to incorporate them into content

Virtual Events and Outreach

• Create channels of communication between Shorelight’s Student Ambassador program and regional recruitment teams
• Organize and prep current students to attend virtual events with prospective students and their parents
• Generate new content ideas and assets for use across social channels
• Train and coordinate students for participation in webinars and other virtual conversion activities
• Increase awareness of Shorelight services through current student outreach to prospective students, parents, and channel partners

Cross-Departmental Cooperation

• Serve as an operational point of contact for:

• Campus Operations

• Student Acquisition - Global Recruitment

• Student Acquisition - Marketing

• Student Acquisition - Analytics

• Manage meetings with campus and recruitment stakeholders and ensure alignment and prioritization around Student Acquisition projects with a focus on conversion

• Report on content production, engagement and KPIs and share back to marketing and campus operations stakeholders

• Communicate key deliverables, milestones, and progress to project stakeholders

• Train and supervise student employees, evaluate their attendance, performance, and work attitude, and weigh in on student employee contract renewals

Minimum Qualifications

• Proven work experience as a student ambassador manager
• 1-2 years of experience in marketing
• Bachelor’s Degree
• Ability to identify and track relevant community metrics
• Excellent verbal communication and writing skills
• Knowledge of online marketing and marketing channels
• Knowledgeable around social media platform best practices
• Ability to work in a fast-paced environment and manage multiple projects simultaneously while maintain attention to detail
• Excellent organizational skills, especially strong attention to detail and project management, including setting priorities and anticipating needs
• Demonstrated self-starter driven toward results with the ability to take initiative, perform multiple assignments, and complete projects in a timely manner
• Outstanding interpersonal skills, including excellent ability to communicate and collaborate with people from a wide variety of cultures and linguistic backgrounds
• Eligibility to work in and travel freely to and from the United States without sponsorship

Preferred Qualifications

• Project management experience
• Multimedia production experience and strong writing skills
• Experience in the use of, or knowledge of, technology to support marketing strategies
• Skills in design, copywriting, public speaking, proofing, scheduling, organizing, trafficking, and consolidating feedback
• Experience working in Wrike or similar project management tool
• Experience working in WordPress or similar CMS
• Experience in the international higher education space