Associate Director of Marketing & Communications
Mission Economic Development Agency
Rooted in the Mission and focused on San Francisco, MEDA’s mission is to strengthen low- and moderate-income Latino families by promoting economic equity and social justice through asset building and community development. MEDA is advancing strategies to create asset building opportunities for San Francisco’s Latino families and in the Mission District through: (1) our core, integrated Asset Building Programs related to housing, financial capability, workforce development, business development and tax preparation; (2) serving as a backbone agency to advance educational achievement and family economic success through the Mission Promise Neighborhood 2-generation approach; (3) creating and preserving affordable housing and commercial real estate in the Mission District through Community Real Estate; (4) providing access to capital and innovative financial products through Fondo Adelante; and (5) Policy & Advocacy efforts that support our mission.
Position Description
The Associate Director of Marketing & Communications is part of a high-functioning nonprofit dedicated to maintaining the vibrancy, health, and prosperity of the SF Mission for the Latino community. As part of a seven-person development and communications team, the Associate Director of Marketing & Communications will be responsible for translating the organization’s mission into strategic communications that support agency goals and programs. The Associate Director will handle the development, management, direction, and administration of materials related to social marketing, executive visibility, brand enhancement, public relations and media affairs for the organization. The Associate Director oversees one bilingual Community Communications Manager.
Our ideal candidate is outgoing, a strong project manager, relationship builder, and strategic thinker and gifted storyteller who is passionate about MEDA’s mission to support the Latino community in the SF Mission District. This position is supported by a strong team and able to work and learn from seasoned professionals in the nonprofit field.
Please note: This position is a full-time, hybrid position and proof of full vaccination is required upon hiring. Candidates must be able to work 3 days in-person at our headquarters, Plaza Adelante located at 2301 Mission St.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Implement strategies to garner earned media coverage (crafting pitches, press releases and building relationships with reporters and public affairs teams across SF agencies)
- Refine, and execute an effective plan for social media platforms including LinkedIn, Facebook, Twitter, YouTube, Instagram and other e-communications, and work with other Development and Communications staff to determine social media needs and calendars and to engage the public and key stakeholders such as the media and funders.
- Explore, evaluate, and leverage emerging social media opportunities and tools to help strengthen MEDA’s branding, outreach and fundraising activities.
- Manage various contractors in delivering both proactive and responsive communications to support agency goals and programs, including design agencies, advertising agencies, freelance writers, videographers and print/production vendors
- Plan and implement the organization’s marketing and communications strategy including tactics to reach specific audiences, messaging, budgeting and production of collateral
- Monitor coverage of MEDA through various media sites, and produce reports and analysis on coverage and impact for Management Team and board
- Approve all marketing materials and collaterals
- Train staff members as needed in media relations and in the appropriate use of social media
- Lead the branding, collateral design and strategic vision behind the annual video for MEDA’s 50th anniversary gala
- Support and manage visibility and communications for agency affordable housing open houses, groundbreakings and ribbon-cutting ceremonies
- English verbal/written fluency required, & Spanish proficiency
QUALIFICATIONS
- Commitment to social, racial, economic and gender justice. Experience working with social justice oriented issues and organizations.
- Proven success as marketing/communications leader and brand ambassador for a dynamic, fast paced organization
- Experience in a supervisory role.
- High energy leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
- 6+ years’ experience in leading marketing and communications in either a national non-profit organization with a strong record of marketing and branding success, or in a corporate environment
- Bachelor’s Degree in Marketing or Communications, Business or a related field. Master’s Degree a plus
- Effective collaborator with all constituent groups including staff, Board members, volunteers, donors, program participants, and other supporters.
- Strong demonstrated experience developing and implementing marketing strategies and plans
- Excellent English writing/editing and verbal communications skills
- Self-starter, able to work independently, and entrepreneurial: enjoys creating and implementing new initiatives.
- Excellent organizational skills, attention to detail and ability to prioritize multiple tasks
- Critical thinking ability for high level planning, analyzing and problem solving
- Outcome focused with the ability to effectively track and evaluate impact of efforts, and to successfully lead projects through to completion according to schedule
- Ability to work occasional nights and weekends as needed.